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Membership Marketing Manager

Salary: Competitive » Ref: JT4952 » Location: London

Background;

Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.
In total, Arsenal has won thirteen First Division and Premier League titles and ten FA Cups. They hold the record for the longest uninterrupted period in the English top flight and are the only Premier League side to have completed a season unbeaten.

Having quickly become one of the most revered sides in Europe, Arsenal underlined their ambition when, in February 2004, construction began on their new state-of-the-art stadium at Ashburton Grove, a stone’s throw from Highbury. The new Emirates Stadium opened its doors in the summer of 2006 and remains the home ground for Arsenal, accommodating a capacity in excess of 60,000.

Purpose of the position;

Arsenal is seeking to appoint a Membership Marketing Manager to report into the Head of Marketing (who in addition to marketing also has responsibility for Youth Fan Development, Corporate Marketing, CRM Development and Stadium Tours Operations). The Membership Marketing Manager will be responsible for implementing the Club’s membership scheme to retain and develop the supporter base, in order to maximise revenue and profitability, whilst simultaneously owning and developing the relationship with supporters.

Main duties and responsibilities of the role;

Drive membership development strategy with key stakeholders to increase the membership subscription base both domestically and internationally through reducing churn and growing new subscriptions
Increase membership sales through 360 degree marketing plan including implementing cultural change to exploit opportunities offered through Supporter Services, CRM systems and Arsenal Broadband
Manage creative and content process for membership collateral with internal stakeholders and agency relationships
Determine, evolve and implement best-in-class year-round membership experience to relevantly engage supporters and drive incremental revenues in line with brand objectives in a way that is consistent with its heritage and vision
Implement general admissions tickets sales strategy to ensure capacity / sales ratio is maximised for all football and non-football events through Club and external campaigns. Drive awareness and usage by new ticketing systems including Ticket Exchange and Ticket Fast in order to maximize attendance as well as sales
Evolve the match-day experience in the General Admissions level through delivering match-day content and experiential benefits with the Communications Department and Delaware North, the Club’s caterers
Help develop and deliver Club partners’ customer proposition across all to membership base including financial services and travel

Skills, knowledge and qualifications required;

Proven track record, at developing, implementing and measuring marketing activity to drive a brands revenue and equity, with a particular focus within online/digital marketing
Experience of working on strategic/joint marketing projects with internal stakeholders and across multi-platform
Proven track record of implementing high performing marketing strategies
Experience of working within a blue chip marketing environment
Specific experience of working within a one to one/ CRM based marketing environment
Experience of developing and implementing a high-performing social media strategy
Passionate about delivering revenue objectives, actively searches for business development opportunities, ambitious both personally and on behalf of the club
Can demonstrate gravitas, professional and personal credibility and builds strong business relationships
Excellent commercial acumen with a passion for delivering a high performance
An excellent communicator both written and verbal, an accomplished presenter who can persuade and influence their audience with credible business content
Strong experience of working cross functionally, with the ability to interface with and engage various internal stakeholder group

How to Apply:

Arsenal FC is committed to the principle of equal opportunity in employment and its employment policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

To apply candidates should send the following;