Sports Recruitment International

Company Description

A fantastic opportunity has arisen at this global leader of the rapidly growing sport of Mixed Martial Arts (MMA).  With the expansion of the business around the globe, Asia has been identified as a key region, with priority markets including China, Japan, Korea, Philippines, Thailand and other Southeast Asian countries.  

The company is now looking for a Manager of Public Relations & Marketing Communications who will be instrumental in introducing and positioning the sport and the organization to maximize positive exposure, interest, and viewership of the company's programming and content by formulating and executing public relations and marketing strategies through the region.

Responsibilities

• Develop and implement public relations programs and messaging based on overall PR strategy for the brand in Asian markets including Japan, Korea, China and SE Asia
• Create and execute marketing and publicity plans to support the organization’s objectives for awareness, fan following, media viewership, live events, sponsorship, and merchandising
• Translate annual PR strategy into relevant messages, media plan and calendar of activities
• Develop and maintain PR reporting; monitor progress, analyze and report ongoing performance to provide strategic recommendations as needed
• Develop and maintain comprehensive media contacts and database spanning mixed martial arts, sports, health and fitness, lifestyle, general interest, trade and business outlets
• Work with MD to refine and implement marketing strategies for key markets in Asia -- including market surveys and formation of brand values, messaging, and campaigns as applicable.

Requirements

• University Degree in Marketing, Public Relations, Communications or related field, or equivalent work experience. 
• 3-5 years experience in marketing/communications capacity in Asia, and 5-8 years overall work experience.
• Good relationship and contacts with local/regional PR agencies and broadcaster & media will be very advantageous to this position
• Local marketing knowledge and experience in the pan-Asian market
• Ability to develop long-lead public relations strategies and garner press coverage in local markets
• Strong verbal and written communication skills, including meeting facilitation and presentations. 
• Travel up to 50% percent
• Languages – fluency in English and Chinese required; additional proficiency Japanese, Korean, and/or Thai big plusses.

How to apply

Applications should be submitted through the online application form.  Please ensure you include a covering message highlighting your relevant experiencein the field provided. 

Click on the 'Apply Now' below below to apply.


For a confidential discussion about the role, please contact:

Ting Zhang:
tz@sportsrecruitment.com
+65 65366634 (Singapore)