Sports Recruitment International

England Hockey Board (EHB) is the National Governing Body for the sport of Hockey.  EHB has income and expenditure of circa £7m p.a.  It is responsible for the management and development of the sport from grass roots to elite activities.

Entering into a very exciting phase with London 2012 just 18 months away, EHB has an unparalleled opportunity to engage existing and new audiences.  We are looking for a Marketing Manager to manage EHB’s brand and market its products and services to maximise commercial revenue.

 

KEY TASKS AND RESPONSIBILITIES

The main duties include, but are not limited to:

• Management of the EHB and GB Hockey brand strategy in order to maximize growth potential and return on investment.
• Develop and review EHB’s marketing strategy and work alongside the Communications Manager to secure available EHB channels of communication.
• Plan and execute integrated marketing campaigns by understanding commercial objectives, target outcomes, target timeframe and budgets across the following EHB products and services –
  • Tickets – matches and events
  • Membership
  • Corporate packages
  • Quicksticks and new secondary school product
  • Rush Hockey
  • Get Back Into
  • Retail
  • Other products and programmes as required
• Analyse methods and media to reach target market and effectiveness of marketing messages and campaigns with target customers.
• Manage EHB’s design and print requirement to help execute above marketing campaigns
• Working with the CRM Officer, manage and develop EHB’s CRM strategy including data management, data profiling, data segmentation, data acquisition and customer experience.
• Manage EHB research activity to gain customer insight from which to base future plans.
• Work with the Business Development Manager to leverage third party relationships for marketing gain.

 

Variations of job relating to Major Matches and Events

• Attendance at all major match and event days.
• General assistance with any aspects of event management as required.

 

Key work objectives & KPIs

The successful candidate will be required to:

• Meet and exceed agreed revenue as well as net profit targets.
• Develop creative, integrated marketing campaigns that capture imaginations.
• Increase EHB brand awareness.
• Embed operational excellence and drive continuous improvement initiatives within the Commercial Team.

 

REPORTING TO COMMERCIAL AND MEMBERSHIP DIRECTOR

He/she will have no direct reports. He/she will contribute as one of a number of National Managers across the organisation as and when required.

 

QUALIFICATIONS AND EXPERIENCE

England Hockey Board prides itself in employing highly-motivated, enthusiastic people.  We recruit individuals whose honesty, integrity, initiative and creative approach to problem solving is consistently displayed.  An inspiration to your colleagues, you’ll have passion and a commitment to getting things done while always placing the customer at the centre of everything you do.  You must be able to embrace and demonstrate England Hockey values -

•  Working as a team
• A winning mentality
• Value for money
• Two-way commitment
• Embrace change
• Customer focus

 

You will have a - Minimum five years’ experience in a marketing environment.  Experience in sports marketing beneficial but not essential.

 

Experience and competencies required:

• Educated to Graduate level or can demonstrate intellectual capability in terms of numeracy and literacy
• Proven marketing experience, ideally in a rights-holder environment, with a creative approach to business development.
• A track record of achieving financial targets and managing marketing budgets.
• Excellent written and verbal communication skills, particularly writing promotional content.
• Good understanding of CRM systems, email broadcast systems and other marketing tools.
• Excellent organisational and time management skills
• Persuasive communicator and positive interpersonal skills both with clients and colleagues
• Excellent project management skills.
• A results-orientated mentality.
• An ambitious attitude to career development.
• Evidence of creative thinking and an innovative approach to meeting marketing challenges.
• Positive, outgoing personality, persistent and resilient.
• Ability to forge strong relationships and a team player.
• A broad understanding of the business of sport, and hockey would be useful

 

TO APPLY

 

If you believe that you meet the job role criteria and are ready to make a real impact please click on the Apply Now button below to be redirected to the England Hockey website.

 

You will be required to complete the Application Form (downloadable from the England Hockey website), together with the Equal Opportunities Form.

 

Closing date for applications – 5.00pm on Friday 12th August 2011. 

 

For more information about England Hockey Board, please visit our website: www.englandhockey.co.uk