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Head of Big Bash Leagues

Company Cricket Australia Job Type Full Time
Location Melbourne, Australia Job Reference AOYT-553426
Salary Competitive Salary Closing Date 04/06/2017
Industry Rights Holders, Global Events, Clubs, Teams & Venues

Job Details

Cricket Australia (CA) is one of the nation’s premier sporting bodies, with a vision for cricket to be Australia’s favourite sport. Operating within the sports and entertainment industry, CA is responsible for overseeing and developing cricket on a national level.  
To be considered for this job you will be an outstanding leader and multi-discipline manager who is highly experienced the operational delivery of sport and entertainment. You present impressively as a senior manager with faultless stakeholder management and communication skills and a strong strategic mindset relating to the role of events in building and retaining target audiences and engaging clients.

Key Responsibilities
Develop and implement W/BBL Strategies 
  • Develop annual W/BBL Business Plan that is aligned to and delivers outcomes across the Australian Cricket strategy
  • Manage key stakeholders including W/BBL Clubs and broadcaster to ensure alignment of objective and strategic direction
  • Work with EGM Events and Leagues to lead the development of a medium term expansion strategy for Leagues, including analysis of key markets
  • Work with CA strategy department to develop and implement long term strategy for W/BBL
Manage Central League Operations 
  • Ensure obligations of Leagues and Clubs are met under the terms of the Team Participation Agreement and liaise with CA Integrity department to implement penalties for non-compliance. 
  • Manage operational issues and risks and escalate to EGM as necessary 
  • Lead the development of the annual BBL and WBBL match fixtures to optimise commercial outcomes 
  • Liaison with CA Integrity to ensure policies and procedures are in place to avoid issues that impact the integrity of the Leagues (with a focus on corruption, doping, and code of conduct) 
  • Manage policies and procedures of the BBL & WBBL including drafting of competition policies, rules and regulations, and compliance guidelines (including breaches). 
  • Oversee player contracting rules and processes 
  • Liaison with CA Events and Match Operations in relation to playing conditions for the Leagues that deliver an entertaining spectacle but respect the integrity of the competition. 
  • Oversee the development of the Event Presentation guidelines to ensure that presentation and delivery of BBL and WBBL match day is differentiated from other forms of cricket, and consistent with target demographic 
  • Member of the W/BBL Technical Committee 
  • Lead the development of marketing, communication, and PR plans that drive awareness, interest, viewership, and attendance at W/BBL matches 
  • Develop and manage  annual BBL & WBBL Budgets 
  • Review financial performance of Leagues and BBL Clubs and recommend appropriate funding arrangements related to strategic objectives 
  • Monitor & report annual Leagues and Club performance & make recommendations to drive growth 
Grow the commercial value of the League 
  • Oversee the W/BBL Commercial program including sponsorship sales and servicing, licensing, and the LED signage program. 
  • Ongoing review of the W/BBL commercial models and implement changes to drive growth in Leagues and Clubs revenues. 
  • Manage relationship with Head of Sport, and Head of Programming at Network TEN to develop initiatives that grow the commercial value of the broadcast via increased ratings and saleable in broadcast assets 
  • Support CA Media Rights in the sale of BBL and WBBL media rights as part of the broader media rights strategy 
  • Identify and implement strategic partnerships that reinforce W/BBL as the preferred form of entertainment for families in summer 

Skills & Experience Required


  • Previous experience in a leadership role in a complex stakeholder environment
  • Significant contemporary experience in a professional League or Club environment and/or Consumer Marketing 
  • Outstanding stakeholder relationships and management 
  • Proven commercial and marketing acumen
  • Demonstrable entrepreneurial or creative initiative – unafraid to present new ideas
  • Business Development skills 
  • Excellent communication, negotiation, and leadership skills 
  • Understanding of a League/ Club commercial relationship 
  • Inspirational people leader – matrix management
  • Understanding of consumer marketing principles 
  • Effective change agent
  • Passion for developing women’s professional sport
  • Financial competence able to drive a culture of good governance and financial discipline 
  • Understanding of Public and Media Relations
  • Risk management
  • Brand Management

Other information

This assignment is being handled exclusively by SRi. To pursue this opportunity in strict confidence, please email your resume and covering letter in Word format to Josie Lahey, or +61 (0)478 803 255 for further information.

Applications must be made on online. The closing date 4 June 2017

International applicants are encouraged to apply. Relocation and visa support will be provided.

How to apply

Apply now

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Contact person: Josie Lahey
Phone: +61 (0) 478 803 255