Sports Recruitment International

The Australian Turf Club (ATC) was founded in February 2011 marking a new era for Racing in NSW and Australia. The ATC is the merger of two historic racing bodies in NSW - the Australian Jockey Club and the Sydney Turf Club. As a result of the merger, the ATC will enjoy increased efficiency and leadership for Horse Racing in the State. The ATC will also benefit from an injection of funding from the NSW Government, the TAB and Racing NSW to improve facilities at Rosehill and Royal Randwick. The upgrade at Royal Randwick is set to be completed in 2013 and will create a world class racing and entertainment centre.

 

The ATC conducts more than 120 race meetings each year across four venues: Royal Randwick, Rosehill Gardens, Warwick Farm and Canterbury Park. The now combined Sydney Carnival will become the ultimate thoroughbred racing and sales experience in the southern hemisphere; a modern classic embracing the 200 year heritage of the sport and will celebrate the colour and energy of contemporary racing. Collectively the ATC  entertains over 500,000 members, owners, sponsors and public on race-days each year. The club has a Membership of over 14,000 and boasts a stellar line-up of corporate partners, sponsors and hospitality clients including News Limited, Lion Nathan Australia, BMW, Tabcorp, Myer, David Jones and Moet and Hennesy.

 

Building on the tremendous foundations of the AJC and STC that capitalising on the opportunities of being acombined entity the ATC is looking to build one of the greatest sporting clubs in Australia. They seek a Consumer Insights & Strategy Manager who will support the Chief Operating Officer and entire Commercial team on strategy and research, and act as key support in the execution of ad hoc projects across the group.  

 

The role will support all Marketing, Brand & Membership Strategies incorporating research and financial analysis that drives specific customer focused product and consumer segmentation initiatives. The role will;

• Commission and oversee all major internal and external research
• Lead development of marketing, brand, membership and consumer strategy
• Assist in 5 year planning and identification of key growth priorities
• Management of consumer insights budget and 3rd party agencies
• Align external agencies to deliver core methodologies and benchmarking against standardised consumer segments and measures
• Ensure ATC is abreast of all global and competitor activities, services and trends
• Share appropriate information with racing industry, customers and stakeholders

 

The successful candidate will have a strong background in CRM and Consumer Research / Insights. They will possess exceptional technical skills, be highly numerate but critically be able to communicate effectively right across the business. Background will ideally include; 

• Extensive market research experience, consumer insights, occasion based segmentation and fact based analysis.
• Experience in brand measurement and tracking
• First class research kills and an ability to synthesize information and draw out relevant insights
• Extensive leadership experience at senior level in a complex stakeholder environment.
• Ability to develop a “high standards” culture and be able to demonstrate excellent discipline and attention to detail. Experience within a blue-chip environment would be desirable.
• Outstanding leadership experience, exceptional interpersonal skills, professionalism, and strong communication skills in previous roles.
• Experience in planning and delivering services to tight deadlines and tight budgets.
• Exceptional PowerPoint, Word and Excel skills.