Sports Recruitment International

Munster Rugby is an Irish professional rugby union team based in the South of Ireland, that competes in the RaboDirect Pro12 and Heineken Cup with added responsibility for the amateur and age grade game in the province.  Munster Rugby have an annual turnover in excess of €15M with stadia in both Limerick and Cork.

The Commercial and Marketing Manager is responsible for the development and implementation of the Commercial and Marketing agenda for Munster Rugby.  The individual will provide the leadership, creativity and the direction to maximise the sales and revenue generation for Munster Rugby through their existing stakeholders and new opportunities on a national and international level.

Key areas of responsibility include

• Lead and develop the Commercial and Marketing agenda for Munster Rugby
• Work with the Ticket Sales Manager to maximise sales across all Munster Rugby matches in Thomond Park Stadium and Musgrave Park through the key stakeholders and new customers
•  Work with the Ticket Sales Manager to develop & implement key strategies, including - pricing, sales system, agents, clubs, MRSC and others
• Develop and execute a marketing plan to maximise awareness of matches and drive sales of season tickets and match tickets
• Lead the sponsorship strategy, manage and develop existing sponsors and build new partnerships and relationships 
• Work with the Financial Controller to develop the annual budget and manage cost and revenue streams through the season
• Work with the Munster Rugby Supporters Club Manager to grow and develop the MRSC
•  Work with the Website Manager to constantly develop the Munster Rugby website and E-Commerce opportunities to maximise online communication to our customers
•  Lead and develop hospitality sales agenda in Thomond Park Stadium, through the Munster Rugby Sales Executive
•  Manage the matchday commercial and hospitality agenda
•  Maximise advertising revenues for  Munster Rugby through all media – Stadia, Programme and e-commerce
•  Work with the Media Manager and Team Manager to deliver the commercial requirements required from the team and management
• Work with the Retail Manager and Brand Co-ordinator to constantly develop new and innovative merchandise – Thomond Park Clothing, Munster Rugby merchandise, licensing agreements, DVD’s  etc
•  Develop and produce annual merchandise – pre-season guide, annual calendar, posters etc

 

Skills & Experience

Essential:

• Business Marketing Degree / MBA
• At least five years commercial experience at Management level
• An experienced sales professional with a proven track record in delivering cost and revenue targets in a competitive environment.
•  A strong marketing and branding background.
•  Excellent management, organisational, communication, teamwork and time management skills.
• Ability to work under pressure and meet tight deadlines
• An adaptable and flexible individual who has the ability to think strategically, devise and execute plans as well as have a hands-on approach to work.
• Good knowledge of I.T. including Office packages, Word, Excel, PowerPoint, Outlook
• Personality: confident, creative, enterprising, motivated by targets, well presented, excellent people skills 

 

Munster Rugby will be inviting selected candidates in for interview after the 20th Jan and will reply to applicants after this date.

To submit your application, click the Apply Now button below.