Sports Recruitment International

An exciting opportunity to join Racing UK as an Online Marketing Executive has arisen. Working within the Online team the role will require the successful applicant to help grow Racing UK digital assets.

Part-owned by Racing UK, Racing Plus are launching a series of online and mobile assets in March 2011. The successful applicant will be key in helping to develop these.
 

Key objectives:

• To assist in building traffic on Racing UK and Racing Plus web and mobile assets
• To provide up to date reporting for all Racing UK and Racing Plus web and mobile assets
• To help support bookmaker sponsors with their digital assets 

Key responsibilities:

• Manage the primary affiliate networks and wider ad serving platforms, ensuring all creative
• content is kept up to date and works properly across all of Racing UK’s media partners and
• shareholders (the Racing UK racecourses). Also ensure that syndicated video content on
• partner websites is well optimised).
• Help to manage Pay per Click (PPC) campaigns for racinguk.com and racingplus.co.uk.
• Help to optimise the racinguk.com and racingplus.co.uk websites through effective use of SEO.
• Monitor and help to maintain Social Media channels (Facebook and twitter) for both brands.
• Using web analytics, provide up to date and meaningful KPI reports for all digital channels
• including the Racing UK website, iPhone App, Android App, mobile site and iPad app
• (iPad launching in Q2 2012), as well as the Racing Plus website, mobile site and iPhone app
• (launching Q1 2012).
• Monitor the Racing UK website to ensure content is kept up to date, navigation is smooth,
• contact points are functioning and that facilities such as the Club Days registration processes
• are working effectively.
• Work alongside the other (offline) marketing teams to ensure their digital business needs are
• met.
• Work alongside digital marketing agency Chroma with delivery of projects.
• Assist with the seven bookmaker sponsors’ digital needs (banner ads, email campaign
• distribution, social media, etc, helping to grow additional revenue for the three online-only
• bookmaker partners
• Provide relief support for in-house customer services.

 

Essential:

• Excellent understanding of Digital Marketing.
• Degree-level qualification or similar, plus 1-2 years digital marketing experience.
• Experience with some (but not necessarily all) digital marketing platforms including;

            - Analytics platforms (Google Analytics, Omniture, etc)
            - Ad serving platforms (Open X, Doubleclick, etc),
            - Affiliate networks (Tradedoubler, Commission Junction, etc),
            - Email software (Dynamic Messenger, Cheetahmail, etc).

• Experience in website content editing (any modern CMS).
• Excellent Microsoft Excel skills.

 
Preferable:

• An interest/good understanding of horse racing.
• A keen interest/understanding of digital media.
• Experience using Photoshop

 
To submit your application, click on Apply Now.