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AC Milan – Head of Commercial China

The company

Founded in 1899, AC Milan (Associazione Calcio Milan) is an Italian football club based in Milan, Lombardy. Nicknamed the Rossoneri, AC Milan play their home games in the iconic San Siro stadium in Milan and have played for most of their history in Serie A – the top flight of Italian football.

AC Milan are one of the most successful clubs in the world with 18 league titles and 18 officially recognised UEFA and FIFA titles. In recent years, AC Milan has won the Supercoppa Italiana in 2016, the Serie A title in 2010–11 as well as the UEFA Champions League during the 2006–07.

In 2016, original Italian owners Fininvest agreed a deal with Chinese group Sino-Europe Sports Investment Management Changxing (SES) transferring ownership of the club. SES, backed by Haixa Capital and Yonghong Li formally took control of the club in March 2017 and is the biggest-ever Chinese investment in a European club.

In November 2016, SRi partnered with AC Milan to assist with their China team set up. Following successful hires of Marcus KAM as China CEO and Robbie Yang as the Head of Marketing, AC Milan is keen to secure a Head of Commercial into the team.

Role Summary

The Head of Commercial will have responsibility for AC Milan China’s commercial operations and revenue generating activities and identifying new business opportunities. The role reports to the CEO, AC Milan China.

Key Responsibilities

  • To identify and develop relationships with potential sponsors, proactively lead on contract negotiations and maintain strong and effective relationships with existing sponsors.
  • To research and monitor market demand and existing competitors in the area in order to set commercial goals.
  • To participate in the commercial strategy & plan definition in line with organizational business goals.
  • To coordinate marketing campaigns and sponsorship activation with sponsorship local agencies.
  • Plan, monitor and manage the department´s resources according to budget.


  • Proven experience and success in a high profile, demanding, and fast-paced commercial environment at an executive level.
  • 10– 12 years experience in commercial or business development roles within international sports properties based in China or 4A international or local agencies.
  • Excellent negotiation skills, able to work successfully with diverse groups/Cultural intelligence.
  • Experience in and understanding of the sports market – particularly in managing partnership.
  • High value selling, negotiating and persuasive skills with a demonstrable track record.
  • Evidence of confident and articulate communication experience with a range of stakeholders.
  • Evidence of good commercial judgment and decision making capabilities.
  • Proven success at building excellent working relationships and operating effectively as a member of an executive leadership team.
  • Good command of English.
  • Good command of Mandarin.
  • Ability to travel frequently.
  • Proactive, problem-solver.


An attractive salary package (base and bonus) commensurate with experience will be offered for the right candidate.

Contact Info

For a confidential discussion please contact:

Ting Zhang, Head of China
M: +86 18911855141 E:

Zhaolong Liang, Researcher, China
M: +86 17301268683  E:

SRi is the exclusive recruitment partner for this position with AC Milan. With offices in China, Singapore, UK, Australia, Switzerland, Canada, USA and Germany, SRi is the leading provider of talent to the global sports industry.

Tagged as: ac milan, Beijing, Business Development, China, Commercial, Corporate Sponsors, Executive, Football, football club, Partnerships, Sales, Shanghai, Sponsorship

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