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ASC – Deputy General Manager, Corporate Marketing

Background: Australian Sports Commission

The ASC plays a central leadership role in the development and operations of the Australian Sport, Health and Physical Activity sector and is a Strategic Agency for National Sport; building collaboration, alignment and effectiveness within the industry. The ASC is focused on two core objectives; getting more Australians participating and excelling in sport. The ASC has multiple result areas including high performance sport; sporting participation; cultural and public health outcomes.

Following a comprehensive and inclusive reviews of the ASC’s operations and its senior management team, the CEO and Board have identified a new structure that will best position the organisation to deliver its strategic objectives. This has four key functions;

  1. Australian Institute of Sport
  2. Corporate
  3. Marketing, Customer Insights & Analytics
  4. Sport Business & Strategic Partnerships

The Marketing, Customer Insights and Analytics Division will be focused on reigniting Australia’s passion and commitment to sport and physical activity. With the mission of making Australia the world’s most active nation, the MCIA team will communicate the extraordinary individual, economic and community benefits that sport can achieve using all possible levers of marketing to connect with our key stakeholders – government, national sporting organisations and consumers.

 

Primary Job Purpose

As a member of the ASC senior leadership team, the DGM Corporate Marketing will lead the repositioning of the ASC and AIS through a coordinated approach to brand, media engagement and related customer strategies. This role will deliver the organisation wide marketing foundation to build equity and impact for the ASC.

The Corporate Marketing team will be responsible for developing the ASC brand strategy and framework for the organisation, platforms and programs which will underpin our positioning in market. Developing new strategies and approaches toward media engagement, social media connections and internal communications to ASC staff across the country will ensure the ASC is well positioned as the lead national body for sport and physical literacy in Australia..

Responsibilities

Provide strategic leadership, advice and direction to the Branch, in the development, implementation and delivery of integrated business solutions and initiatives that meet the evolving business needs of the ASC. Responsibilities include:

  • Implement an integrated marketing strategy organisation wide customer and brand strategies;
  • Engage and inspire our people by sharing the ASC story using a variety of media;
  • Identify market leading external partners to assist in bringing the strategy to market.
  • Provide strategic advice and quality reporting on relevant issues to the Minister, ASC Board and Executive.
  • Lead, promote and manage relationships and key strategic alliances with internal and external stakeholders and partners.
  • Work with the Executive and senior leadership group to shape the desired culture and guide the leaders and the ASC to build and embed that culture.
  • Contribute to the effective leadership of the ASC as a member of the Deputy General Manager group, working collaboratively with colleagues to contribute to and drive achievement of the strategic objectives of the ASC, and actively promote and role model effective organisational communication and behaviours.
  • Plan and develop budgets and manage finances, contracts, procurement, resources and expenditure within the branch, negotiate resource and budget allocations.
  • At a senior level, actively promote and role model the ASC values of Excellence, Integrity, Respect and Teamwork, and contribute to positive organisational change, effective communication, and continuous improvement at the ASC.

Qualifications, Experience, Knowledge & Skills

  • Degree or higher qualification/s and demonstrated senior level experience in Marketing, Communications or a related field.
  • Demonstrated commercial acumen with significant experience in working with business leaders to realise business outcomes through marketing campaigns
  • Demonstrated high level experience in managing financial resources, risk management, business planning and strategy development.
  • Experience delivering cultural change through influence and using innovative techniques.
  • Exceptional strategic, conceptual thinking and analytical skills, including evaluating complex and competing concepts and translating this into evidence-based strategic advice and frameworks to achieve performance targets and strategic objectives
  • Exceptional communication skills (including interpersonal, negotiation, influencing and representation) and a proven ability to build and maintain effective relationships both internally and externally with a diverse range of stakeholders.
  • High level business and political acumen, with demonstrated ability to utilise economic, financial and industry data to identify key issues and develop strategies and plans.
  • A strong grasp of key trends and issues facing the sector and ability to anticipate future challenges to create long range competitive strategies and plans.

 

 

Location

The ASC is headquartered at the AIS campus, in Bruce, Canberra and the preference is for this role to be based in the ACT. However, the ASC have staff and offices located across Australia at five state offices and the GM could be based in other cities. Regardless, the role will include significant travel to all major Australian centres.

 

How to Apply

A letter of application and full CV in word format should be emailed to jcurtis@sriexecutive.com or by clicking APPLY NOW button.

For a confidential discussion about the role, contact:

James Curtis

+61(0) 451 942 070

jcurtis@sriexecutive.com

Tagged as: Australia, Brand, Canberra, Communications, Corporate Marketing, Digital, Executive, Government, Marketing, Media, Melbourne, Senior, Sport, Strategy

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