Background: Australian Sports Commission
The ASC plays a central leadership role in the development and operations of the Australian Sport, Health and Physical Activity sector and is a Strategic Agency for National Sport; building collaboration, alignment and effectiveness within the industry. The ASC is focused on two core objectives; getting more Australians participating and excelling in sport. The ASC has multiple result areas including high performance sport; sporting participation; cultural and public health outcomes.
Following a comprehensive and inclusive reviews of the ASC’s operations and its senior management team, the CEO and Board have identified a new structure that will best position the organisation to deliver its strategic objectives. This has four key functions;
The Marketing, Customer Insights and Analytics Division will be focused on reigniting Australia’s passion and commitment to sport and physical activity. With the mission of making Australia the world’s most active nation, the MCIA team will communicate the extraordinary individual, economic and community benefits that sport can achieve using all possible levers of marketing to connect with our key stakeholders – government, national sporting organisations and consumers.
Primary Job Purpose
As a member of the ASC senior leadership team, the DGM Corporate Marketing will lead the repositioning of the ASC and AIS through a coordinated approach to brand, media engagement and related customer strategies. This role will deliver the organisation wide marketing foundation to build equity and impact for the ASC.
The Corporate Marketing team will be responsible for developing the ASC brand strategy and framework for the organisation, platforms and programs which will underpin our positioning in market. Developing new strategies and approaches toward media engagement, social media connections and internal communications to ASC staff across the country will ensure the ASC is well positioned as the lead national body for sport and physical literacy in Australia..
Provide strategic leadership, advice and direction to the Branch, in the development, implementation and delivery of integrated business solutions and initiatives that meet the evolving business needs of the ASC. Responsibilities include:
Qualifications, Experience, Knowledge & Skills
The ASC is headquartered at the AIS campus, in Bruce, Canberra and the preference is for this role to be based in the ACT. However, the ASC have staff and offices located across Australia at five state offices and the GM could be based in other cities. Regardless, the role will include significant travel to all major Australian centres.
How to Apply
A letter of application and full CV in word format should be emailed to firstname.lastname@example.org or by clicking APPLY NOW button.
For a confidential discussion about the role, contact:
+61(0) 451 942 070
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