Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is the world’s most respected full-service sports marketing company with a capacity for innovation that is helping to transform the industry. These innovations have enhanced every area of sports marketing, including distribution of rights, host broadcast, digital media and entertainment, programme production, event operations, brand development and sponsorship.
Infront group enjoys successful partnerships with almost 160 rights holders in more than 25 sports and hundreds of sponsor brands and media companies. It now has over 600 employees in more than 25 offices across 13 countries, including Austria, China, Finland, France, Germany, Italy, Qatar, Singapore, Switzerland and Turkey as well as countries hosting a major sports event.
In 2015, Dalian Wanda Group Co., Ltd., one of the leading Chinese conglomerates and China’s largest investor in cultural and entertainment sector has acquired Infront Sports & Media, from the European private equity firm Bridgepoint. The transaction is valued at approximately EUR 1.05 billion (USD 1.2 billion).
Infront Sports & Media in China
Infront China is a wholly-owned subsidiary of Infront Sports & Media. The company, based in Beijing, has rapidly become the leading sports marketing organization in China. With a staff of 50 specialists, the subsidiary offers a powerful combination of international expertise and local market knowledge. Infront China has a long-term partnership with the Team Chian. With the success of Happy 10K series, a mass participate running series fully owned and operated by Infront China, the company has also established itself as one of the key players in the field of endurance and mass participation sports.
Infront Sports & Media and BWF
BWF, the Badminton World Federation and Infront Sports & Media, announced in 2016 a long-term strategic partnership to drive BWF’s marketing activities. From 2018 to 2025 Infront Sports & Media will be BWF’s worldwide partner for the commercial rights on an exclusive basis (media, marketing, digital, and betting) across BWF Major Events (Sudirman Cup, Thomas & Uber Cup Finals and the World Championships) and BWF Series – encompassing the current BWF World Superseries and Grand Prix Gold events. The partnership has seen the creation of BWF Marketing a cooperation between BWF and Infront team focused on supporting BWF in developing awareness and value of badminton on a global basis.
Scope of work
Skill & competencies
Related departments & important external partner
An attractive salary package (base and bonus) commensurate with experience will be offered for the right candidate.
For a confidential discussion please contact:
Joanna Yang, Research Associate
M: +86 18910635763 E: email@example.com
SRi is the exclusive recruitment partner for this assignment. With a single global team of consultants working from offices in Australia, Canada, China, Germany, Japan, Singapore, Switzerland, the UK and the USA, SRi is the leading provider of talent to the global sports industry.
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