Babolat is a French tennis, badminton, and padel equipment company, headquartered in Lyon, best known for its strings and tennis racquets which are used by several top players. The company has made strings since 1875, when Pierre Babolat created the first strings made of natural gut. Babolat continued to focus on strings until 1994, when it became a “total tennis” company, producing also racquet frames and selling them in Europe. It then expanded sales to Japan, and later to the USA in 2000. Sales of Babolat racquets increased rapidly in North America and Europe. Babolat is also a pioneer in connected sport technology and launched a connected tennis racket in 2014 and a connected wrist-worn tennis wearable with PIQ in 2015.
Today, Babolat can be found in more than 100 countries, 20 000 sporting goods stores and 20 000 partner clubs. Babolat offers a complete range of products for tennis and badminton players, with an offer to suit every style of play.
Based in Guangzhou, this role will be responsible for the 360 degree management of Babolat Badminton marketing–starting from the thorough study and understanding of the market, to fuel the Innovation department with the solution of the market needs and strategy, to work side by side with product development department to create the product range fitting for the market, to co-work with the brand activation team for product activation plan and sales plan, to manage the market data such as category P&L, product PLM, stock etc.
Implement and monitor performance indicators for the Badminton business throughout the world. Ensure the Badminton strategy is implemented worldwide at the right level taking into account the local specificities. Responsible in executing the Brand and Company Badminton Policy in building his Marketing Policy on a 3years plan called the PSO at Babolat (Plan Strategic and Operational). In charge of Marketing P&L for the Badminton Business Line.
Define the new ranges of badminton products and manage the existing ones
Carry on market research and studies on players’ needs together with the Badminton Expert, The Market Managers and Sports Marketing Department
Define and follow-up the production of sales tools
Skills & Experience Required
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