To lead the growth and success of badminton in England.
To be one of the nation’s most popular sports and consistently win medals at World, Olympic and Paralympic level.
Focus: Pursuing goals with clarity, drive and determination
Ambition: Striving to attain excellence with motivation and passion
Courage: Having the confidence to evolve by making the right decisions for the right reasons
Teamwork: Understanding and respecting each others’ roles and being a supportive unified team
Our Objectives & Strategy
More people taking part in badminton: Grow grass roots badminton
Win world Olympic & Paralympic medals: A system that identifies and develops player potential, A system that delivers consistent World Class performances
Build financial resilience, be a well governed organisation: Greater financial independence & sustainability, Demonstrate compliance with the UK Governance Code
Badminton England is in an exciting period of business transformation as the organisation continues its journey towards the achievement of its vision.
Badminton England is one of the leading governing bodies of sport in England. It has grown the sport to be the fifth biggest participation sport in England, it owns the All England Open Badminton Championships – the greatest and most prestigious Open Championships in the world and a grand slam tournament that reaches a global audience of 250 million annually.
As its strives to consistently medal at World, Olympic and Paralympic level, in little over two years, the performance programme has achieved GB’s first ever Men’s Doubles Olympic medal, a World Championship medal, 6 Commonwealth medals, 3 European golds, one silver and two bronze and in Parabadminton, Team England won 8 World Championship medals including 4 gold and it won an amazing 14 European medals, including 7 gold.
Led by a newly appointed Chairperson, this is an incredibly exciting time to join the Board of Directors and to play a vital role in supporting and inspiring the next phase of the development of badminton in England.
With the terms of several Directors coming to an end, Badminton England now wish to make further appointments to the Board All Board level appointments, including the Chairperson, are expected to meet the following criteria in order:
Main Tasks, Duties and Responsibilities
Independence and Innovation
Expertise & Experience
In addition to the experience and capability outlined in this brief, Badminton England would be specifically interested in individuals with expertise in:
Our aim is to continue to drive transformation, both culturally and technically, to improve out pro-activity and become more agile in identifying future opportunities.
Commercial Leisure Sector
A key strategic target for Badminton England is to significantly increase the number of players taking part in regular organised play and competition. In this context the plan is to build and develop commercial partnerships with the major leisure centre operators.
Badminton England is the owner, and host, of the YONEX All England Open Badminton Championships. Our aim is to continue to grow the Championships into an event that is truly recognised within the British sporting calendar; to do this we are seeking to grow the investment and partnerships in the UK and globally that can help us deliver this exciting aspiration.
Badminton England relies on volunteers assisting at events and organising / delivering local badminton activities. Further development and emphasis is required to create a modern volunteering recruitment, deployment and retention strategy.
Competition and Development
Badminton England create and support pathways to encourage players to fulfil their potential at all stages of their development. Further creative and innovative ways to signpost these opportunities are important to the ongoing growth of the sport.
Elite Sport Performance
Success at major events is a key focus for Badminton England. Leadership and continuous improvement at elite level is critical.
Terms of Appointment
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