The SRi job board is managed by SRi Executive, the premier global boutique search firm specialising in Sport, Media & Content, Sporting Goods & Fashion and Digital Transformation.
Search and apply for available roles across a range of industries.
Brand Manager – Garmin
Location: Southampton, United Kingdom
Job Type: Full Time
Job Reference: AABE-202857
Closes: 31st August 2017
Published: 8th June 2017
Brand Manager – Garmin
An initiative-driven role to strategically plan, tactically create and flawlessly execute high-impact content and manage brand building activations that engage, educate and inspire our B2B and B2C audience, grow the brand and drive leads. You’ll work closely with the Channel Marketing Managers, Online Retail Content Managers and Social Media Exec to deliver brand-defining work within a set budget.
Communicated through all consumer touch-points.
Lead and attend relevant all-agency meetings (quarterly review and planning) in collaboration with Head of Marketing, regularly attend customer meetings to identify areas for joint working and to keep them informed of brand activity
Work with Head of Marketing to develop and implement creative marketing strategies that will make an impact, support the brand and help exceed on and offline sales, gross margin and market share targets.
Lead and manage team and agencies to plan, deliver and monitor campaigns, to ensure that brand presence is maximised and strategic objectives are met. Where appropriate localise global campaigns for the UK & Ireland markets.
You will bring creativity, commerciality and consumer focus to the content production process and be a key consultant for the retail channel marketing team as they deliver your ideas to our customers
You will work on the roll out to market, campaign planning & execution, brand activations, brand asset development and support channel marketing.
Proactively plan for and own marketing campaign strategies for UK and Ireland, taking the lead on B2C event management, content creation and budget control
Manage the internal creative, content production and brand activation personnel to provide artwork direction and traffic management expertise for the team
Act as a consultant in maintenance and development of brands social media content plan
Work collaboratively with counterparts in Global and EMEA teams to champion the Garmin global brand. Repurpose for local market needs but identify areas of synergy and cost saving for the organisation.
Work with Head of Marketing and relevant partners to maximise sponsorship and ambassador opportunities to help maintain and grow sales and credibility for the overall brand.
Ensure a clear commercial rationale for all activity. Report monthly on the ROI for brand performance by segment.
Hold regular project meetings with key stakeholders to align marketing with sales and product management functions
Provide monthly activity reports to Head of Marketing, including ROI reports for key activations
Have a thorough knowledge of all branded collateral, optimising and improving as necessary
Maintain a level of professional knowledge of marketing options
Maintain user expertise in the operations of all relevant products
Perform other job-related duties as assigned
Applications must be submitted via SRi‘s Apply Now button above.
Please note that due to the high volume of applications received, SRi are only able to respond to successful candidates. To ensure you are kept up to date with all our new roles please sign up to receive our job alerts and Season Ticket newsletters.