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Business Development Manager – WRU

Business Development Manager – WRU

The Role

Reporting to Head of Sales and Marketing, the position will lead all Partnership and Sponsorship opportunities for the Group.

The successful candidate will be a senior manager in the Sales & Marketing team responsible for researching, introducing and successfully contracting potential sponsors, suppliers and business partners for varying activities the WRU Group undertakes. The primary focus will be to deliver against Sponsorship targets, however varying opportunities such as International and oversees strategic partnerships will form part of the role.

Working for one of Wales’s most popular brands and one of the world’s leading rugby organisations you will be at the heart.


  • Focus on acquiring top level national and international sponsors/partners for WRU all the way down to delivering one-off match day sales
  • Develop and foster relationships with key clients in the market
  • Development of pipeline of potential partners to ensure continued development of the WRU partnership programme
  • Refinement of current partner model to ensure delivering maximum value for WRU and partners
  • Explore and develop partners within key overseas markets
  • Support business development activities across various other products in the Group
  • Lead on development of sales materials and collateral
  • Focus on securing long term partners for the game of Rugby across the whole of Wales from the community game to the elite level
  • Open previously untapped sponsorship prospects
  • Obtain and interpret market intelligence/research to be able to develop sales tools and campaigns
  • Acquisition of new sponsorship clients, contract negotiations/renewals, client relationships
  • Assist in renewals of partners across all areas of the WRU Group
  • Prepare weekly sales activity planner and work-in-progress documentation.
  • Prepare and present a quarterly report for management of sales / market activity
  • Attend weekly / monthly or as directed sales and business meetings
  • Management of B2B database and lead generation

Qualifications & Skills

  • Possess a minimum of 5 years’ experience in a Business Development role
  • Proven track record of developing relationships with key decision makers
  • Experience in selling/contracting International partners
  • Understanding and experience in rights management
  • Track record of selling multi-million pound partnerships
  • Understanding of International markets
  • Rights holder/Governing body experience desirable but not essential
  • Self-motivated, proactive and driven to achieve results
  • Excellent communication (verbal and written), interpersonal and organisational skills
  • Rugby knowledge and/or affinity to the sport
  • Strong computer skills including Word, Outlook, Excel and PowerPoint
  • Ability to work in a dynamic, fast-paced atmosphere
  • Strong interpersonal skills and relationship management
  • The ability to work on their own initiative, effectively both as an individual and as part of a team
  • Excited by challenges and motivated to find solutions that work for all parties
  • Educated to degree level
  • Valid UK driving licence is required
  • An understanding and commitment to equal opportunities in employment and sport
  • All employees must work in accordance with the Sustainable Development polices of the group
  • An understanding of individual responsibility in complying with the Health and Safety policies and arrangements

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Business Development, Cardiff, Manager, Rugby, United Kingdom, Wales

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