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Category Manager – Cycling

Category Manager – Cycling – Alpinestars

Established in 1963, Alpinestars has grown into the world-leading manufacturer of motorcycling and auto apparel products, offering high-performance equipment, protection and technical footwear for motorsports and racing’s extreme conditions, and sportswear. Its involvement in Formula 1, the World Rally Championship, AMA and World Motocross and MotoGP has led to the creation of advanced technical equipment for racing’s top athletes. Alpinestars’ products are developed by a large international staff with auto racing and motorcycling backgrounds at the company’s laboratories in the U.S. (Los Angeles) and Europe (Asolo, Italy).

To exceed the needs of racers and consumers around the world, Alpinestars utilizes the latest technologies for superior product development.

For those who live and breathe MotoGP racing and Supercross, Formula 1 or Nascar or Mountain biking, Alpinestars sportswear is a reflection of the high-performance athletes who wear it in competition and daily life.

The Role:

You will be responsible for the management of the Cycling category to achieve updated market knowledge, competitiveness & completeness of the product plan, competitiveness of product inputs, contribution margin, go-to-market and effective communication of products´ winning characteristics.


  • Acquire in-depth market knowledge incl. competitors’ analysis
  • Identify new market opportunities and trends
  • Evaluate product and market positioning
  • Define product briefings and product plan
  • Prepare product presentations
  • Attend Alpinestars Cycling events
  • Collect all necessary information in order to give the product inputs to R&D to achieve the competitiveness objectives of the product line

Experience and Skills:

  • 7-10 years relevant experience in a similar position
  • Bachelor and/or Master Degree in a related discipline (Economics, Management, Marketing)
  • Project management experience and time management capacity with ability to prioritize
  • Expert knowledge of mountain biking industry
  • Familiarity with merchandising and design process management
  • Strong communication skills, including the ability to present concepts together with the ability to work as part of a team
  • Propensity to relationship building and collaborating with internal and external stakeholders
  • Enthusiasm and motivation with passion for mountain biking
  • Results-driven attitude with strong determination
  • Flexibility and open mind with team-orientation
  • Proficiency in MS office tools – Excel, Power Point, Word, Outlook etc.
  • Fluency in English
  • The position is based in Asolo, Italy

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Category Manager, Cycling, Fashion, Italy, Sports Brand

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