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Chief Commercial Officer

Chief Commercial Officer – Gemdale Sports

WTA Finals 2019-2028 

The Women’s Tennis Association (WTA) was founded in 1973 by Billie Jean King, it is the principal organising body of women’s professional tennis and governs the WTA Tour. The WTA Finals is played annually at the end of the season for the top ranked players on the WTA Tour and is considered to be the most prestigious event after the Grand Slams.

On Jan 18th 2018 it was announced that, under Gemdale Sports’ operation, Shenzhen will host the WTA Finals, the most prestigious event on the WTA calendar, from 2019 to 2028. Under terms of the record-setting ten-year agreement, the Top 8 singles players and the Top 8 doubles teams will compete for a share of a record prize money purse of $14 million.

Gemdale Sports

Founded in 2003, Gemdale Sports is a subsidiary of China leading real estate company Gemdale Group.  By providing tennis-featured international sports education, tournaments and stadiums operations, and athletes training and consulting services, Gemdale Sports aimed to be the comprehensive operation platform for international sports and education business in China.
In the recreational tennis, Gemdale Sports owns nearly 100 tennis courts amongst China territory, which make it the largest tennis club in China. In the professional tennis, Gemdale Sports is one of the leading operators of world-class tournaments including ATP, WTA and ITF as well as domestic events such as Nike Cup and China Junior Tennis Masters Tour.  Gemdale’s extensive experience in tennis means that they are uniquely positioned to create viable and sustainable programs to harness the assets and opportunities offered by major sports and government-led initiatives in China.  With the WTA Finals now in Gemdale’s stable of events, Gemdale Sports is looking to further strengthen their team with the recruitment of experienced talents.

Role Summary

As the Chief Commercial Officer of Gemdale Sports, this role will have responsibility for the commercial operations and revenue generating activities of all the Gemdale sports assets, which include WTA Finals, sports education, stadiums operations and athletes training. As the commercial leader, this person will have the flexibility in terms of how to better commercialize the assets (sponsorships, licensing etc.) from a global perspective, and to guarantee a general overseeing of all commercial activities providing local guidance and senior support for the team.

Key Responsibilities  

  • To identify and develop relationships with potential sponsors, proactively lead on contract negotiations and maintain strong and effective relationships with existing sponsors.
  • To research and monitor market demand and existing competitors in the area in order to set commercial goals.
  • To participate in the commercial strategy & plan definition in line with organizational business goals.
  • To coordinate marketing campaigns and sponsorship activation with sponsorship local agencies.
  • Plan, monitor and manage the department´s resources according to budget.


  • Proven experience and success in a high profile, demanding, and fast-paced commercial environment at an executive level.
  • 10 – 12 years’ experience in commercial or business development roles within international sports properties based in China or 4A international or local agencies.
  • Excellent negotiation skills, able to work successfully with diverse groups/Cultural intelligence.
  • Experience in and understanding of the sports market – particularly in managing partnership.
  • High value selling, negotiating and persuasive skills with a demonstrable track record.
  • Evidence of confident and articulate communication experience with a range of stakeholders.
  • Evidence of good commercial judgment and decision – making capabilities.
  • Proven success at building excellent working relationships and operating effectively as a member of an executive leadership team.
  • Good command of English.
  • Ability to travel frequently.
  • Proactive, problem-solver.


An attractive salary package (base and bonus) commensurate with experience will be offered for the right candidate.


Contact Info

For a confidential discussion please contact:

Joanna Yang, Research Associate, China

M: +86 189 1063 5763


Tagged as: Asia, China, Commercial, Gemdale, Sports, Tennis, WTA

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