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Chief Operating Officer – AFC Wimbledon

The Resurrection of AFC Wimbledon

Wimbledon is going to Wembley on 30 May! You can still join us -

Posted by AFC Wimbledon on Monday, May 23, 2016

Chief Operating Officer – AFC Wimbledon


AFC Wimbledon (the Club) is a professional English Football Club, currently playing in League 1 of the English Football League. The Club was formed in 2002 by a group of supporters and started playing in Level 9 of the  football pyramid (Combined Counties League). It has enjoyed unprecedented success since then, having been promoted on six occasions. The club is planning relocation to a newly built stadium in Wimbledon from 2019. It is at an advanced stage of planning. The Club’s operating income is almost wholly from the supporters and football activities. Given the new stadium and the establishment of AFC Wimbledon as a league club, the workload of the management has grown massively. It will increase further as detailed planning begins for the move to the new stadium. Additional skills and experience are needed with the appointment of a COO.

AFC Wimbledon is a fans owned club. There are currently around 3,000 signed up members. The club is overseen by the Dons Trust Board (DTB); the nine Board members are elected by the membership. There is a Football Club Board (FCB), currently comprising four members, which runs the Club on a day to day basis and is accountable to the DTB for the implementation of the strategy, the success of the business and all men’s and boy’s football matters. The COO will be a member of the FCB and attend the monthly DTB meetings.

In keeping with the Club’s desire to maintain and further the strong existing ties to the local community, the club has in place a successful grade 3 Football Academy, with developing young players to professional standards a top priority.

The Role

AFC Wimbledon is a unique football club. It is the first and only club formed in the 21st century to enter the English Football League. This is an opportunity to work closely with the heart of the football club, its fans, and continue to guide the Club to new and unprecedented heights.

The CEO will be handing over many of his responsibilities to the COO so that he can focus on the completion of the new stadium. The COO will manage the day to day functions of the club and other members of the FCB will report to the COO for day to day business.  The COO will play an influential role in furthering the club’s development, both commercially and operationally. In particular, they will be responsible for building and developing the management team fit for the purpose of advancing the Club in the new stadium.

It is essential that the Chief Operating Officer understands, and buys into, the unique partnership with the supporters, and the culture of the club.  Being empathetic with the ethos of the Club is a “must”. The COO will be expected to continue to maintain and implement our principles in a football and commercial environment, even when this might impinge on other commercial opportunities.

The CEO will continue to manage directly the football side of the Club.

Key priorities include:

  • Working with the DTB to ensure agreed operational and performance related objectives are met and furthered in unison with the Club’s continued development
  • Working with the CEO to ensure the smooth transition to the new stadium in 2019, including the building of the team required to manage the club in the new stadium.
  • Leading the growth of commercial and marketing opportunities presented by the new stadium
  • Enhancing the established community links with councils, schools and charitable bodies
  • Ensuring that the club is well run on a day to day basis


The Chief Operating Officer is a member of the Football Club Board and reports to the Chief Executive Officer.


All FCB members will report to the COO, other than the CEO.  Working in conjunction with the members of the FCB and other key management personnel, the COO will be responsible for:

Income Generation

  • Overseeing the development and management of the Club’s commercial activity, relative to sponsorship platforms and media rights
  • The driving of matchday and commercial revenues in accordance with the opportunities presented by the new stadium

Legal & Financial

  • Presenting monthly reports to the DTB, covering all areas of responsibility
  • Ensuring the club operates within its financial means
  • Overseeing the development and implementation of long term financial plans agreed by the DTB
  • Ensuring the Club’s financial plan is broadly in balance, with its income and expenditure matched over the medium term with its financial resources


  • With other FCB members seeking and identifying opportunities for attracting new commercial business
  • Supporting the CEO and the DTB in ensuring the smooth transition to the new stadium


  • Ensuring the club complies with all Football Association, EFL and other football regulations
  • Ensuring compliance with diversity legislation and practice (including safeguarding)
  • Developing executive team members to meet agreed performance targets
  • Maintaining and developing the culture, values and reputation of the Club with all staff, customers, suppliers, partners and regulatory/ official bodies


The Chief Operating Officer will be located at Kingsmeadow, in Kingston upon Thames, until the new stadium is completed.


AFC Wimbledon has exclusively appointed specialist search firm SRi to manage this recruitment process.

How to Apply

To apply, the candidates should send the following:

  • Letter of application highlighting relevant experience
  • Up to date curriculum vitae
  • Details of current remuneration

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: AFC Wimbledon, Chief Operating Officer, Follow the Dons, Football, London, United Kingdom

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