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Digital Producer (Products & Insights) – MCC

Digital Producer (Products & Insights) – MCC

Marylebone Cricket Club (MCC) is the world’s most active cricket club, the owner of Lord’s Ground and the guardian of the Laws of the game.

Founded in 1787, it has been recognised as the sole authority on the Laws of Cricket since its foundation and it moved to its current home at Lord’s in 1814.

MCC plays more matches than any other cricket club – around 480 against schools, universities and clubs in the UK, and between 20 and 30 as part of its overseas touring programme which aims to develop cricket abroad.

The Role

To support MCC in the implementation of the digital strategy and management of digital channels.

The Digital Producer will be responsible for the day-to-day management of Lords.org, including product development and analysis of digital activity.

They will work with the marketing team to improve the quality, reach and engagement of the Club’s content through data-led insights.

Responsibilities

  • Day-to-day management and monitoring of Lords.org.
  • Management of website agency and product development projects.
  • Monitoring, analysing and managing website traffic including customer journey and behaviour
  • Work with and under the direction of the Marketing and Digital Content Manager to ensure content and social media channels are performing to expected standards.
  • Drive forward the Club’s digital strategy and continuously seek to improve the digital customer experience.
  • Ensure key internal stakeholders and team members have a full understanding of social media goals
  • Monitor trends and encourage adoption of social media tools.
  • Develop and monitor the digital content calendar.
  • Work on campaign based digital marketing initiatives to drive revenues for the Club.
  • Work with the Commercial Partnerships team to encourage commercial activation for the Club’s key partners through digital channels.
  • Deliver formal and ad-hoc training and support to MCC staff in web content management systems and procedures, online publishing tools, information architectures, metadata, and writing for the web.
  • Attend at all Major Matches with extended hours as appropriate, including weekends.
  • Any other duties as required whether in the Department or elsewhere around the Ground.

Qualifications & Skills

Values and Behaviours

  • Have a positive and proactive approach to all elements of the role.
  • Take responsibility for own actions and outputs.
  • Be respectful to all MCC employees, casual workers, Members and visitors.
  • Actively promote team work by supporting others and sharing knowledge.
  • Deliver high quality work/service in a timely way.
  • Actively work to help improve standards across the Department.

Essential

  • Good working knowledge of Content Management Systems.
  • Have outstanding verbal and written skills.
  • Excellent project management experience.
  • Working knowledge of Google Analytics.
  • Experience of running and monitoring social media channels.
  • Strong analytical skills.
  • Experience of presenting insights and analysis to senior management and external stakeholders.

Desirable

  • Appropriate professional qualifications.
  • Good knowledge of cricket.

Applications must be submitted via SRi‘s Apply Now button above.

Please note that due to the high volume of applications received, SRi are only able to respond to successful candidates. To ensure you are kept up to date with all our new roles please sign up to receive our job alerts and Season Ticket newsletters.

 

Tagged as: Content, Cricket, CRM, Digital, Insights, London, Production, Products, Social, Social Media, United Kingdom, Website

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