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Grassroots Sales & Promotion Executive

Grassroots Sales & Promotion Executive

Leeds United are a professional football club based in West Yorkshire whose home ground is Elland Road. They are an ambitious Championship club who under new ownership and guidance are looking to build on previous successes both on and off the field.

The Grassroots Scheme is an initiative to  encourage groups of young people to attend matches at Elland Road together, to experience the live atmosphere of the games. Discounted match tickets are available for this scheme along with a cash back mechanism that allows junior clubs to raise much needed revenues for their clubs or groups.

The Club is now seeking to grow this initiative and target additional groups including local businesses.

The Role

The Sales & Promotion Executive is a committed professional in selling, communicating, and providing excellent customer service to clients. The executive will also manage the delivery of the Grassroots Junior Scheme activities on match days which include player mascots, guard of honour, giant center circle banner and pitch parade.

The ability to prospect and cold call are essential duties for this position, and it requires an individual who is a self-starter, innovative, and motivated to develop new business.

Attention to detail and the ability to manage multiple projects at once are paramount to this position.  In order to maintain strong group sales, it is vital that the Sales and Promotion  Executive meets all the targets related to making sales calls, networks, and meeting new businesses within the community representing Leeds United presented within the market.


  • Drive group ticketing sales across multiple platforms, targeting a number of core groups including schools, junior teams and scouts & guides etc
  • Manage the delivery of the Grassroots Scheme from booking, payments and fulfilment of tickets.
  • Manage and co-ordinate all Grassroots activities on match day
  • Deliver the monthly sales activity to ensure that monthly target sales are met
  • Produce weekly sales reports.
  • Develop new clients by networking, prospecting, and cold calling
  • Build business partnerships and relationships within the community by attending meetings, trade shows, seminars, workshops and school visits
  • Plan, coordinate, and execute sales events with Leeds United Foundation
  • Develop new initiatives/programmes to drive business collaborate with Marketing on collateral, publications, initiatives and partnerships
  • Manage accounts, sales, and reports within ticketing software database
  • Understand departmental financial data and maintain accurate records of all pricings and sales
  • Comprehend and utilize all company technology and software systems

Qualifications & Skills

  • Experience in a customer facing role ideally working with youth groups
  • Outbound sales experience
  • Excellent verbal and written communication, interpersonal and presentation skills
  • The ability to work with established procedures
  • Excellent organisational skills with the ability to meet deadlines and maintain a high level of attention to detail
  • Good working knowledge of Microsoft Office Word, Excel and PowerPoint and familiarity with website tools.

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Football, Leeds, Promotions, Sales, United Kingdom

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