IMG Academy is the world-leading provider of integrated academic, athletic and personal development training programs for youth, adult, collegiate and professional athletes. Dedicated to helping individuals realize their true potential, IMG Academy offers innovative, comprehensive and customized training programs. IMG Academy’s expert instruction, proven training methodology and professional-grade facilities provide a challenging and motivating learning environment. This environment brings together individuals of all ages and backgrounds, providing the ultimate foundation for future success.
This position will oversee all facets of launching and running the newly formed IMG Academy Mexico office, with managing a team of 1-2 employees initially. They will have an overall focus on business development, brand awareness and lead generation while also driving Camp and Academy enrollment and sales in Mexico through event activation and establishing relationships with sponsors, private schools, local officials and sports organizations in key markets within the region.
Drive the marketing plan for IMG Academy and/or IMG Performance and related areas.
Maintain close involvement with the academy, sports and business unit contacts, as well as multiple internal and external parties.
Develop marketing plans to define the competitive differentiation and key messages to promote the program and build brand awareness among the target audience to generate and increase business.
Marketing activities to be planned and executed may include brand development, event promotion and activation, marketing materials development, digital marketing strategy and execution, CRM/e-mail marketing, SEO/SEM, and website/social media content and advertising to optimize the marketing mix and revenue in the assigned business areas.
Manage the many key interactions with sports affiliations, associations, and media partners across all relevant sports or business areas, to increase awareness of the tactical options for reaching our target audiences
Familiarity with media buys, public relations, and SEO.
Work closely with sport staff to create, monitor and report on goals and objectives including program growth and retention.
Researches competitors and collaborates with others to ensure implementation of best practices
Leads communication strategy and sharing of information with Marketing and Outreach, including PR and multiple media outlets, to ensure maximum exposure for program
Responsibility for the lifecycle of the sales and enrollment process for Academy & Camp Program enrollments
Maintaining an accurate pipeline of prospective business and enrolled business
Maintain key interactions with the outreach (sales) team, academic staff and individual sports academy staff to ensure that branding and program messaging is relevant and consistent
Identifying new opportunities for business development designed to increase Academy Program enrollment
Supporting and maintaining a high level of understanding of the four year model for the Academy program student-athlete
Determining customer needs and expectations while making expert recommendations to maximize the customer’s experience
Maintaining close relationship with related departments on campus to ensure proper client transition from sale to participation
Managing time effectively, meeting personal and company goals and working effectively with other members of the team
Adhering to all company policies, procedures and business ethic codes
Other duties as assigned
Knowledge, Skills and Ability
3+ years of educational placement experience
5+ experience years of experience selling travel with responsibility for an annual quota of at least $3 million
Strong understanding of the athletic and school systems throughout Mexico
Experience playing athletics throughout Mexico
Recent and successful track record of sales
Experience working successfully and energetically on the phone, in groups, as well as in person
Ability to think creatively and sell strategically
Track record of developing long-term relationships with clients, companies, and agencies
Strong analytical skills
Excellent online, written and verbal communication skills
Experienced business judgment- positive, persistent, and professional
Enjoy problem solving and be unafraid of technical solutions
Teamwork skills essential
Fluent in written and spoken Spanish, and English
Travel within the region (Mexico) is required
Flexible; ability to adapt behavior and work methods accordingly
Ability to recognize own strengths and weaknesses in pursuit of self-development
Exhibits integrity through fair and ethical behavior towards others and a demonstrated sense of corporate responsibility and commitment
Treats colleagues and partners with respect
Responsibilities completed in an appropriate and timely manner
Ability to communicate clearly through expression of facts and ideas
Ability to identify and analyze problems
Excellent business judgment
Physical Demands and Work Environment
The role will occasionally require extended and weekend hours during peak seasons
The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
Should be able to handle outdoor temperatures for a reasonable period of time
Must be able to travel extensively throughout Mexico
Ability to work flexible hours to include nights, weekends and holidays is required