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Head of International Business Development – Swansea City AFC

Head of International Business Development – Swansea City AFC


When a group of mostly local businessmen, led by current chairman Huw Jenkins, took charge of Swansea in 2002, the club was in the bottom division and in grave financial danger.

The Swans were a game away from falling out of the Football League in 2003 but, 14 years later, they are enjoying their seventh successive season in the Premier League.

In 2016, the club were acquired by Stephen Kaplan, the head of an investment company and vice-chairman of basketball franchise Memphis Grizzlies, and Jason Levien, managing general partner of Major League Soccer team DC United.

Kaplan and Levien were attracted to Swansea by the strength of the relationship between the fans and the club, the attractive playing style of the team and the sustainable financial model that was being pursued. Under the new ownership, Swansea City Supporters’ Trust has retained a 21% share and a seat on the board meaning that Swansea are the only Premier League club with a fan representative on their board.

As the only Premier League club in Wales with a wide catchment area and a modern 21,000 capacity, there is strong potential to build a sustainable and competitive Premier League club over the long term.

The Role

SCAFC is looking to further develop the infrastructure to effectively grow their brand globally. They also need to define specific areas of opportunity overseas and look for ways to capitalize on them.  They are therefore looking to hire someone who will focus on their international business development.

The main focus of the Head of International Business Development’s role will be forming partnerships that generate revenue and grow the club’s brand.


The Head of International Business Development will be responsible for:

  • Marketing Partnerships – Secure and identify new international partners with a particular emphasis on America and Asia.
  • Summer Tour – Coordination of the Club’s Summer Tours, whether through putting together deals with opponents directly overseas or potentially securing stadiums and organizing friendlies at these venues with other clubs.
  • Youth Partnerships – Identify and secure partnerships with local grassroots youth football clubs and camps through key markets in order to grow the brand, as well as in potentially expanding the reach of the Academy’s development centers.
  • Merchandise Distribution/Brand Marketing – Work on increasing Swansea City’s distribution in order to grow awareness and increase sales. While Joma, the current kit manufacturer, has their own sales reps on the ground in certain countries, you will be tasked with identifying opportunities to enhance and/or supplement the work they are doing.
  • Media partnerships/distribution – develop media and marketing partnerships with entities that can help to grow the brand globally.

Qualifications & Skills

  • Strong experience and a proven track record of concluding significant commercial deals from initiation of the contact through to final contract signature
  • A creative and entrepreneurial approach to generating revenue, presenting new and compelling ideas and solutions to drive innovative strategies
  • Strong presentation skills and the proven ability to sell
  • Understands the concept of selling partnerships on a global scale, with particular emphasis on America and Asia
  • Good understanding of the global media landscape and the importance of sport and entertainment to such platforms
  • Experience in working within a multi-national and cultural environment on local, regional and global commercialisation projects
  • Strong academic background, engaging, open, team player
  • Experience of, or a keen interest, in sport and the business of sport is welcomed
  • Understanding of grassroots and youth football infrastructure in either the United States and/or China

How to Apply

To apply, the candidates should send the following:

  • Letter of application highlighting relevant experience
  • Up to date curriculum vitae
  • Details of current remuneration

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Business Development, Football, Premier League, Soccer, Swansea, United Kingdom, United States, USA

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