IMG Academy is the world-leading provider of integrated academic, athletic and personal development training programs for youth, adult, collegiate and professional athletes. Dedicated to helping individuals realize their true potential, IMG Academy offers innovative, comprehensive and customized training programs. IMG Academy’s expert instruction, proven training methodology and professional-grade facilities provide a challenging and motivating learning environment. This environment brings together individuals of all ages and backgrounds, providing the ultimate foundation for future success.
IMG Academy offers a fully accredited Pre-k- 12 school, including Post Graduate offerings, providing both a supportive and challenging environment that brings out the best in our student athletes. Since 2009, nearly 60% of our graduates have committed to a D-1 University with an average of $1.2 million of total scholarships for freshmen year of college, per grad class.
IMG Academy is located minutes from vibrant Sarasota and about an hour from the greater Tampa Bay area. Our location is nearby airports in Sarasota (15 minutes) and Tampa (1 hour), offering convenient access to our campus. IMG Academy is close to several of Florida’s top attractions, including Siesta Key, Busch Gardens, Walt Disney World and Universal Studios. Our location allows our athletes to train in an area that averages 260 days of sunshine per year and an average annualized temperature of 72.6 degrees.
This position will focus on business development, brand awareness and lead generation while also driving Camp and Academy enrollment and sales in South Korea through event activation and establishing relationships with sponsors, private schools, local officials and sports organizations in key markets within the region.
Drive the marketing plan for IMG Academy and/or IMG Performance and related areas.
Maintain close involvement with the academy, sports and business unit contacts, as well as multiple internal and external parties.
Develop marketing plans to define the competitive differentiation and key messages to promote the program and build brand awareness among the target audience to generate and increase business.
Marketing activities to be planned and executed may include brand development, event promotion and activation, marketing materials development, digital marketing strategy and execution, CRM/e-mail marketing, SEO/SEM, and website/social media content and advertising to optimize the marketing mix and revenue in the assigned business areas.
Manage the many key interactions with sports affiliations, associations, and media partners across all relevant sports or business areas, to increase awareness of the tactical options for reaching our target audiences
Familiarity with media buys, public relations, and SEO.
Work closely with sport staff to create, monitor and report on goals and objectives including program growth and retention.
Researches competitors and collaborates with others to ensure implementation of best practices
Leads communication strategy and sharing of information with Marketing and Outreach, including PR and multiple media outlets, to ensure maximum exposure for program
Responsibility for the lifecycle of the sales and enrollment process for Academy & Camp Program enrollments
Maintaining an accurate pipeline of prospective business and enrolled business
Maintain key interactions with the outreach (sales) team, academic staff and individual sports academy staff to ensure that branding and program messaging is relevant and consistent
Identifying new opportunities for business development designed to increase Academy Program enrollment
Supporting and maintaining a high level of understanding of the four year model for the Academy program student-athlete
Determining customer needs and expectations while making expert recommendations to maximize the customer’s experience
Maintaining close relationship with related departments on campus to ensure proper client transition from sale to participation
Managing time effectively, meeting personal and company goals and working effectively with other members of the team
Adhering to all company policies, procedures and business ethic codes
Other duties as assigned
Skills & Experience Required
3+ years of educational placement experience
5+ experience years of experience selling travel with responsibility for an annual quota of at least $3 million
Recent and successful track record of sales
Experience with athletics and education in South Korea
Experience working successfully and energetically on the phone, in groups, as well as in person
Ability to think creatively and sell strategically
Track record of developing long-term relationships with clients, companies, and agencies
Strong analytical skills
Excellent online, written and verbal communication skills
Experienced business judgment- positive, persistent, and professional
Enjoy problem solving and be unafraid of technical solutions
Teamwork skills essential
Fluent in written and spoken Korean, and English
Travel with the region (South Korea) is required
Physical Demands and Work Environment
The role will occasionally require extended and weekend hours during peak seasons
The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
Should be able to handle outdoor temperatures for a reasonable period of time
Must be able to travel extensively throughout South Korea
Ability to work flexible hours to include nights, weekends and holidays is required
Please apply via the “Apply now” button.
Only shortlisted candidates will be contacted
Tagged as: IMG, IMG Academy, Recruitment, Seoul, South Korea