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Head of Ticketing – STH

Head of Ticketing – STH


STH is a premium spectator experience business, with unparalleled expertise. They provide exclusive access to events and their world class hospitality services ensure spectators can completely immerse themselves in the passion and drama of the occasion and enjoy a shared experience they will remember for a lifetime. STH is also the exclusive global hospitality and travel provider for Japan Rugby World Cup 2019.

This appointment gives STH global rights to design, sell and operate hospitality packages for the biggest sporting event of 2019. They also have the right to appoint a network of Official Travel Agents who will sell the Official Travel Programme to rugby fans around the world.

STH requires a Head of Ticketing to lead the ticketing operations of the hospitality packages, build the ticketing team and have overall responsibility for allocations and distribution.

The Role

The Head of Ticketing is responsible for the control, management and distribution of the ticket allocations for both the STH travel and hospitality programmes. The ideal candidate will be English / Japanese bi-lingual with more than 8 years of ticketing experience. A structured approach, with a track record of leading high performing teams across ticketing and accreditation and a passion for sport and outstanding experiences are essential.

High energy and ‘internationalised’, the Head of Ticketing will be integral to STH’s future business activity and growth in the region.

Key Responsibilities


  • To provide leadership and oversee the control of the event ticket inventory allocated to STH Japan
  • To agree with JR2019 the ticket allocations and manage the periodic hand back of any unused tickets in line with agreed procedures
  • To manage the allocation of event tickets by event, venue and ticket category, ensuring that the event ticket requirements meet ticket allocations
  • To strategically allocate different event tickets to the appropriate sales streams
  • To ensure event ticket allocations are operationally efficient

Hospitality Accreditations Strategy

  • To develop the design of hospitality accreditations together with the Operations and Marketing teams
  • To research and implement systems for the production of hospitality accreditation
  • To allocate event tickets and hospitality accreditations to hospitality customers In line with orders placed
  • To research and implement a secure and cost-effective method of hospitality accreditation distribution

Operations and Controls

  • To control (as agreed with STH Japan) the printing of event tickets in line with sales orders and payments made
  • To control the printing and production of hospitality accreditations
  • To manage the manufacture of hospitality packs containing event tickets, hospitality accreditation, holders, lanyards, maps, itineraries
  • To control the dispatch of all hospitality packs
  • To implement a tracking system to record delivery to hospitality customers

Communication and Reporting

  • To be the STH Japan point of contact with JR2019 in relation to all event ticketing matters
  • To report back to the President and Head of Operations on the time frames of ticket management and effectiveness of the ticket strategy within STH Japan
  • To report to the President on a daily basis on the fulfillment of hospitality packages


  • To oversee an appropriate organisational structure to ensure that the objectives of the business

Key Relationships

STH Japan President and Head of Operations, STH Japan Operating Board and Heads of Department, Ticketing Team, All Staff

Rugby World Cup Ltd, IMG, Host Union (RFU) and Organising Committee (JR 2019), Courier Company, IT Company

Qualifications & Skills

  • 8-10 years of solid experience of hospitality ticketing/accreditation for multi-venue/major events
  • Strong experience gained from working across multiple markets
  • Exceptional project management and organisational skills
  • High level of integrity and credibility
  • Experience of managing teams
  • Strong communications skills with bilingual capabilities in both English and Japanese

About SRi

SRi is the leading firm dedicated to the constant and growing demand for executive and management talent in sports, media and entertainment. From offices in Australia, Canada, China, Germany, Japan, Singapore, Switzerland, the UK and the USA, our expert advisers provide search and consulting services operating as a global team, combining deep sector knowledge with world-class and cutting-edge talent acquisition and management practice. We are proud to be the exclusive partner in this search with STH.

How to Apply

To apply, the candidates should send the following:

  • Letter of application highlighting relevant experience
  • Up to date curriculum vitae
  • Details of current remuneration

For a confidential discussion about the role, please contact:

Frances Farnsworth
+65 6536 6634

Applications should be submitted via SRi‘s Apply Now button above.

Please note that due to the high volume of applications received, SRi are only able to respond to successful candidates. To ensure you are kept up to date with all our new roles please sign up to receive our job alerts and newsletters.

Tagged as: Asia, Events, head of ticketing, Japan, project management, Rugby, rugby world cup, Ticketing, Tokyo

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