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International Head of Consumer Marketing

 

Richness born of tradition. 

Ever since its founding in 1964 Silhouette has focused on the design, development and production of premium-quality eyewear. The story begins with Anneliese and Arnold Schmied, two visionaries who dedicated themselves in realising their own distinctive concept of eyewear. They saw glasses as they ought to be seen, as an integral part of the wearer’s personality. Their legacy is an enduring appreciation for outstanding design that is lovingly upheld in our company today.

As a brand, Silhouette is developing so dynamically and excitingly and now their passion has evolved into a new and luxurious dimension – the Silhouette Atelier Collection and their own innovative glasses concept.

The role

Positioning the Silhouette brand as a benchmark in premium eyewear!

Ensuring an internationally uniform brand presence of Silhouette and strengthening and expanding international brand awareness and to evoke enthusiasm.

Key Responsibilities
  • Manage the execution and implementation of the consumer marketing programmes and activities
  • Lead the B2C Team
  • Development of the strategic orientation and implementation through all possible channels and in all markets (focus on online and social media)
  • Leadership of and close collaboration with agencies
  • Ensure an effective, efficient, emotional and desirable consumer communication
  • Deliver a high degree of brand recognition, perfectly coordinated and consistent with all branding activities.
  • Successful and efficient implementation with the national organizations and monitoring the success of activities. Evaluating activities in order to ensure further successful development.
  • Launch of „Silhouette Consumer Brand Roadmap”
  • Close cooperation with all Brand, Product and Sales Departments
  • Sustained establishment of a 360 degree marketing
  • Provide content marketing across all channels
  • Establishment of an international reporting or tracking system (KPIs in the B2C area, brand name)
  • Monitoring creative expenditure and analyzing potential cost savings
  • B2C budget responsibility

Key Skills & Experience Required

  • Completed business degree (University, FH), ideally with focus on international marketing, premium / luxury goods marketing, branding, retail
  • At least 5 years of experience and proven success in consumer marketing for premium or luxury brands
  • International orientation and willingness to travel
  • High affinity to digital media “Digital life management”
  • Experience of managing a team to achieve business objectives
  • Excellent knowledge of English is a must, any additional foreign language is advantageous
  • Entrepreneurial mindset and approach, hands-on mentality
  • Real team player
  • Ability to communicate effectively with outside suppliers and internal personnel at a high level
  • A good organizer, strong in following-up with a keen eye for details
  • Project management experience

Applications must be made via SRi‘s Apply now button.
Due to the volume of applications we receive SRi will only contact shortlisted candidates.

Tagged as: Austria, EMEA, Eyewear, Fashion, Marketing

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