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Manager – Digital, Football Asia



Lagardère Sports and Entertainment is a leading sports marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet their clients’ needs. They believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports and Entertainment, they dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports and Entertainment is a company with more than 1,600 employees worldwide and 50 years of experience.

Key Responsibilities

  • Responsible for operational delivery by the digital team of the agreed digital content strategy for the AFC and Lagardère Sports and Entertainment on official social, mobile and web channels
  • Implementation of workflows, guidelines and best practices to deliver a synced and consistent digital content strategy and brand message across all platforms (focusing on mobile first)
  • Scheduling, calendar management and planning of content delivery including on-ground match attendance for in-house team, photographers, camera people
  • Managing the operational / day-to-day relationship with the AFC
  • Delivering value-add digital content experiences around key matches and tournaments for both live match day and daily content that focus on increasing fan engagement
  • Managing social and web editors to  ensure prioritisation, communication, focus and delivery of strategy as a team to agreed targets
  • Overseeing the management and implementation of partnerships including data, web hosts and photography library as well as their invoice management.
  • Selecting and delivering content for distribution on 3rd party platforms
  • Delivering weekly and monthly reports for social and web including competitions including analysis and recommendations
  • Content marketing planning; identifying and delivering paid and organic content promotion plans
  • Identifying new product features, technologies, platforms and partnerships for web, social and mobile.
  • Managing the roster of photographers, camera people, club and league contacts

Key Experience Required

  • A self-starter with at least 5 years of digital experience in a similar level role
  • Proven track record (shown via KPIs) of managing editors and successful digital content plans for web, mobile and social media
  • A thorough understanding and working experience of the role of digital in engaging football fans; what they want to consume and how they do this on digital platforms
  • Experienced in creating and delivering a consistent and innovative editorial tone / voice through specific content choices across different platforms
  • Highly organized; can manage and plan multiple workflows, sync editorial plans across multiple platforms and ensure delivery against strict deadlines
  • People management skills and experience
  • Thorough understanding of how to manage high-profile social media accounts and engage audiences
  • A clear understanding of the different platforms and their features, along with a knowledge of digital trends both inside and outside of football
  • Preferably with experience in working with web CMS
  • A strong working knowledge of football in Asia and Middle East, including key industry players and competitors, as well as an awareness of teams, players and competitions
  • Some travel will be required across East and West Asia


  • Grow overall audiences according to agreed KPIs across web and social platforms
  • Grow awareness and understanding of LS and AFC competitions and events
  • Increase fan engagement with the AFC and LS channels for key competitions
  • Deliver a differentiated content experience for fans and sponsors
  • Position the official social and web channels as the go-to destination for AFC and LS events and tournaments
  • Organise, manage and implement workflows, best practices, partnerships and team communication to improve efficiencies in content production and to create real add-value experiences around key tournaments

The Process

Interest candidates should send a cover letter and updated CV via the Apply button.

Due to the volume of applications we receive, only shortlisted candidates will be contacted.

Tagged as: Asia, Digital, Football, Singapore

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