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Marketing Manager

Marketing Manager

Our Client is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference.  Through science, creativity, service, authenticity and connection, this company aims to deliver the best running gear on the planet. With unique spirit, a goal of being more relevant to runners than any other brand, day after day and mile after mile. Determined to innovate and challenging themselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, live and breathe Run Happy, celebrating the positive impact running has on our lives and others. They inject it into all they do because it makes everything better, smarter, more fun and more memorable. The company culture defines them, bonds them together and creates the conditions for success. It is lived daily as a behavioral expression of their collective set of brand values: Serve People, Lead Thought, Play as a Team, Compete Every Day, Demonstrate Integrity, Have Fun and Be Active. If you’re on our clients team, it means you’re part of creating something extraordinary.

The Role

The Marketing Manager will be responsible for developing and executing all marketing and communication strategies of the brand in the UK and Ireland. The Marketing Manager will create and execute a marketing plan that positions this company as the leader in the performance running market in the UK/Ireland. This role will include working with sales, customer service and product teams as well as the EMEA HQ marketing team to optimize the regional execution of our marketing strategies.

You will formulate how they deliver the key seasonal messages across retail, print, social media, events and digital platforms seamlessly. Within this ever evolving area, you will be looking at adopting new and innovative ideas to support our global/EMEA strategies. This leadership role will be to manage the two Retail Marketing Coordinators to ensure a consistent message is delivered at all times. Additionally, the Marketing Manager position will form part of the UK/IE senior leadership team where you will be a major influencer/support mechanism to the wider UK team.


  • Develop the UK marketing plan in line with the EMEA marketing strategy and the UK business plan
  • Lead the full execution of the marketing plan across retail, events, PR, sales promotions, social media and other marketing touchpoints
  • Lead and execute the EMEA strategic retail programs to support all channels of sales in the UK and Ireland. This should include retail programs, promotions, POP, go-to-market execution and key product launches.
  • Manage media relationships and activity to align with the marketing strategy and key messaging
  • Manage and partner with our social media & PR agency
  • Build Key Account Marketing Plans in line with the broader UK Marketing Plan and in collaboration with the sales and tech rep teams
  • Ensure the alignment and integration of key seasonal messaging across retail, media, digital and events
  • Ensure brand communications are consistent with EMEA calendar and strategy
  • Help promote uniformity and consistency of brand presentation
  • Lead, manage, and support the Retail Marketing Coordinators: set goals, mentor and offer guidance
  • Develop a thorough understanding of our consumers and competitors
  • Manage the UK marketing budget to deliver the UK marketing plan
  • Bring Run Happy to life in all marketing executions.

Qualifications & Skills

  • Bachelor’s degree in Sales, Business Management, Marketing or related field
  • 5 – 7 years of marketing experience
  • 2 + years experience managing marketing or sales teams
  • Strong leadership, organizational and motivational skills
  • Excellent communication and presentation skills
  • General computer proficiency with intermediate to advanced skills in Office products – Excel, Word, PowerPoint
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and externally.
  • Ability to anticipate how a decision made can affect customers, partners, products or other departments’ operations and/or morale; “connecting the dots.”
  • Passionate participation in sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal engaging relationships with customers and the companies community.
  • Unwavering demonstration of the companies corporate values: Serve People, Lead Thought, Compete as a Team, Have Integrity, Be Active, Have Fun!
  • Ability to travel extensively

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Marketing Manager, Sporting Goods, United Kingdom

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