As an experienced marketing manager you will work within the marketing team at DAZN and take responsibility for delivering our marketing strategy in Canada. A passionate sports fan with well-rounded knowledge of digital and traditional media, you understand what’s important to fans and how to create game changing multi-channel marketing experiences that resonate with and engage them. Comfortable operating in a fast-moving, commercial environment you’ll deliver a calendar of activity aimed at driving brand awareness, demand, and revenue growth. You will have experience of working with agencies and will have run successful initiatives for a major brand or sports property either in-house or at an agency.
Plan, coordinate and execute multi-channel marketing campaigns – impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.
Work with key creative and media agencies to get the best from them, make them feel part of the team and hold them to the same high expectations you have of your colleagues.
Work with the agencies, marketing analytics, and global performance media team to develop global testing roadmap and ensure learnings are carried forward
Provide full analysis and reporting on the performance of our campaign activities
Ensure that we communicate well with all parts of the business and the group
Key Skills & Experience Required
Proven success in delivering brand and performance marketing initiatives that drive measurable commercial impact
Rounded knowledge of digital and traditional media with proven ability in leading creative development
Previous experience working on a: sport, digital, mobile, media, entertainment, lifestyle, or brave FMCG brand (i.e. Red Bull)
Self-starter with the motivation, commitment, enthusiasm and drive to define clear goals and execute plans to deliver against them
Exceptional interpersonal skills with ability to establish relationships internally and externally at all levels
Ability to thrive in a fast paced, and collaborative international environment
8+ years marketing experience with a strong emphasis on performance marketing / media
Degree level (or equivalent) education in related subject
Bilingual (English & Canadian French)
Experience working in an international environment / global organisation
Experience launching new and innovative digital products & services
Line management experience
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This role will be based in New York, USA.
Tagged as: Broadcast, Canada, Manager, Marketing, Marketing Manager, Media, New York, USA