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Marketing Manager – Leeds United
Company: Leeds United
Location: Leeds, United Kingdom
Job Type: Full Time
Job Reference: AAYH-148861
Closes: 31st August 2017
Published: 17th July 2017
Marketing Manager – Leeds United
Leeds United are a professional football club based in West Yorkshire whose home ground is Elland Road. They are an ambitious Championship club who under new ownership and guidance are looking to build on previous successes both on and off the field.
Responsible for the development and implementation of the Marketing Strategy for all aspects of the Club and Venue.
Ensure the Marketing function assist in driving revenues and profitability in line with key performance indicators. Working closely with the revenue generating divisions of the business
Plans and directs the work of the Marketing staff and is responsible for establishing overall objectives and priorities of the department.
The role will report directly to the Executive Director.
The role will interface with a number of key stakeholders, both internal and external, with the over-arching responsibility for delivery of a consistent tone, both from a brand and communications perspective.
To help create an overall Marketing Strategy and Implementation Plan and to ensure marketing campaigns for all business areas are delivered to meet agreed goals.
Build and develop branded marketing campaigns, mixing traditional and digital media, ensuring key messages are consistently delivered. Key marketing campaign areas will include Club membership, ticketing and event sales (including concerts), promotion of hospitality, meetings & events and non-matchday events.
Ensure the development of advertising and promotional plans to promote all activities of the Club.
Ensure all corporate design and visual identity is effectively managed including adherence by all to clear brand guidelines.
Ensure the organisation engages with all relevant audiences; ensuring all target audiences are communicated with regularly, positively and consistently, measuring impact and effectiveness.
Develop a Social Media Strategy to ensure content is driving sales.
Management of marketing staff including developing sound working relationships with the team members to ensure all departmental objectives are delivered.
Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.
Assist with analysing budget performance within the department, including setting the budgets each year with the Finance team and monitoring performance against agreed budgets throughout the year.
Qualifications & Skills
We are looking for someone who has:
Relevant previous experience Marketing, preferably in sport or leisure.
Individual must be able to think strategically and creatively, have excellent judgement and be able to work in a changing environment.
Thrive in a fast paced, pressurised working environment
Experience of working with CRM based marketing systems and utilising these to drive decision making and revenue generation.
Solid understanding of social media platforms, latest strategies and techniques and how to commercialise these
Ability to work with a wide range of stakeholders and clearly communicate ideas, as well as the ability to negotiate and influence
3-5 years’ experience in marketing.
Able to demonstrate previous successful campaigns
Computer literacy, including MS office, Databases and performance analysis software
We are recruiting for multiple roles for Leeds United. To see the full list of vacancies at the club, please click here.
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Tagged as: Football, Leeds, Manager, Marketing, United Kingdom