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Marketing Manager – Salewa

Marketing Manager – Salewa

Salewa is a leading mountain sports multi-specialist, part of the Oberalp Group since 1990. With 78 years of tradition and long experience in expeditions and on the vertical, the brand offers safe, innovative, highly functional quality products for passionate mountain athletes. Salewa is now looking for a Marketing Manager Central Europe to join the outdoor adventure in their office in Munich.

Role:

The marketing Manager in Munich will manage the Central Europe (Germany & Austria) marketing team.

Main responsibilities:

  • Translate the global marketing and brand strategy into an effective and actionable marketing plan for each country
  • Manage the marketing budget
  • Optimizing marketing activities and investments, prioritizing what can have a regional relevance and harmonizing the support to Key Accounts which operate cross boarders
  • Collaborate closely with the Key Account Manager Central Europe and the Brand Manager Central Europe to secure effective and detailed marketing plan for each Key Account and Strategic Account (including brand store licensee)
  • Acting as leader coordinating “local” and “International” marketing member on strategic regional projects
  • Be the link between Central Marketing and Central Europe teams, making sure all the relevant information are transferred such as Key Accounts/Strategic Accounts needs, countries and region’s challenges / trends. To integrate them in a global strategy and in a yearly actionable work flow
  • To make sure the global strategy and the brand positioning is well understood and respected
  • Manage the PR Agency and be accountable for the specific activities with a focus on the region

Your experience and skills:

  • At least 5 years of experience in marketing management with deep knowledge of Trade Marketing
  • Experience in the Outdoor / Sport Industry
  • Experience in regional organizations based in Germany and Austria
  • Leadership skills
  • Excellent communication skills in German and English
  • Developed knowledge of the Austrian market is an advantage
  • Mountain sports enthusiastic

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Austria, Germany, Marketing, Marketing Manager, mountaineering, outdoor, sporting goods brands, trade marketing, wintersports

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