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Head of Commercial

Head of Commercial – The New Zealand Breakers

The New Zealand Breakers have an enviable record of success in the National Basketball League (NBL) with eight playoff appearances in the last 11 years; leading to five grand finals appearances and four championships. In February 2018 the long-term owners of the team announced the sale of the team to a notable global consortium.  The consortium is headed by former NBA player Matt Walsh, along with partners Adam Goodman, Romie Chaudhari, Dan Katz and also Shawn Marion (an NBA Champion and four-time NBA All Star). The consortium has an impressive background of Sports club ownership; Chaudhari is a part-owner and director of English Premier Club Swansea City, with Walsh also a shareholder of the club.

The consortium was attracted by the team’s excellent culture, its track record of success in the NBL, combined with the growth of basketball in New Zealand and the world class city of Auckland. Importantly, they recognised the NBL is one of the growing leagues in world basketball and is enjoying record crowds and levels of interest. They believe the league is only going to continue to get stronger.

With a strong focus on the commercial activities of the four-time championship winning club, a focus for the future is about growing revenues in the NZ market and internationally, and seizing the opportunity created by the NBL growth and gaining reputation. The new owners believe their collective experience of sports ownership and commercial growth can bring exponential opportunities for the team.

Role Summary

The priority for the new owners is the appointment of a Head of Commercial to take a leadership role across the entire organisation with a focus on all revenue generating activity. This will be a wide-ranging and strategic position but unapologetically Commercial & Business Development in focus. The role will report into the Owners, with a remit to operate across the existing team leading the strategy on sourcing, securing and driving new and existing revenue streams.

The Head of Commercial is responsible for the entire Breakers commercial strategy. With an immediate focus on Sponsorship, but also opportunities around Ticketing and Membership as well as Digital, Hospitality and other new revenue areas.

The role will build collaborative relationships and partnerships between the Breakers and its stakeholders including sponsors, NBL Head Office, local authorities, Members and Fans.   Responsibilities will be varied but include;

  • Develop and deliver the commercial strategy with the Owners.
  • Driving incremental sales across the Clubs commercial platforms i.e. sponsorship, hospitality, coterie, digital, signage, community and advertising inventories.
  • Manage the commercial relationship with broadcasters to ensure Breakers maximise opportunities for themselves and their partners.
  • Manage commercial relationships with digital rights partners with Breakers and NBL digital
  • Drive the ticketing and membership operations to develop and manage the membership programs of Breakers to profitably strengthen direct relationships with customers with an emphasis on retention.
  • Supporting Ticketing & Fan Engagement strategies to increase attendance and drive the Brand in the local market.
  • Lead by example and play the key role in providing guidance and mentoring to members of the teams reporting to the role.

As a member of the Management Team, this person is expected to participate in the identification and monitoring of all key result areas to ensure growth, profitability, and improvement. It will foster a working environment that inspires the team to succeed.

Knowledge, Skills & Behaviour Required

It is important this person brings a strong sense of Brand, Marketing, Community and Customer. Background and pedigree will include;

  • Proven leadership and progressive people management skills.
  • Demonstrated commercial sales expertise within the sporting industry.
  • Proven track record of successfully negotiating commercial partnerships and of achieving and exceeding targets.
  • Strong commercial acumen in addition to a good sense of brand and marketing.
  • Proven skills in working with clients to build their brand and offer innovative solutions. Strategic planning expertise.
  • Ability to drive Sales via setting and measuring individual and team KPI’s
  • Client Service systems and processes expertise.
  • Innovative thinking – new product development skills.
  • Business development, customer relationship management and client liaison.
  • Advanced financial management and analytical skills.
  • Superior negotiation skills.
  • Change management expertise.

A deep network in the New Zealand market and a passion for Basketball will be advantageous but is not pre-requisite. It is very likely that you will have a demonstrable understanding of the sports / entertainment industry and related industries including broadcast and digital media.

Experience operating across the Asia-Pacific region and notably in the Chinese marketplace would also be advantageous.

How to Apply

SRi is the leading firm dedicated to the constant and growing demand for executive and management talent in sports, media and entertainment. Our expert advisers provide search and consulting services operating as a global team, combining deep sector knowledge with world-class and cutting-edge talent acquisition and management practice.

With offices in Melbourne, Sydney, London, Switzerland, Munich, Singapore, Beijing, Tokyo, Toronto, Los Angeles, Boston and New York, we can justifiably claim to be the largest search firm specialising in sports, media and entertainment.

We are proud to be the exclusive partner in this search with New Zealand Breakers.

For a confidential discussion please contact Josie at / +61478803255.
Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Australia, Basketball, Commercial, Head of Commercial, New Zealand, The Breakers

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