The SRi job board is managed by SRi Executive, the premier global boutique search firm specialising in Sport, Media & Content, Sporting Goods & Fashion and Digital Transformation.


Search and apply for available roles across a range of industries.

Partnerships Sales Executive – Lagardère Sports

The Role

  • This role has the primary responsibility for revenue generation by identifying new business development opportunities across Lagardère Sports UK’s premium sports portfolio and leading an end-to-end sales process from lead identification and first approach, to final negotiation and contract
  • Aim to become a successful fee earner by being a ‘best-in-class’ sales representative and contributing to the ongoing growth of the organisation


  • B2B sales to new clients using phone sales techniques to establish relationship and generate face-to-face meetings
    • Clients can range from various industries and sizes, from international corporates to domestic SME’s
  • Leading self-generated sales meetings with both international and domestic clients to pitch products, understand client objectives, build relationships and ultimately secure revenue for the business
    • International travel will be required
  • Lead identification by using sound product knowledge and understanding of sports marketing theory to target different clients, industries and geographies
  • Contact sourcing by proficient use of research tools
    • Paid-for business insight databases / Linked-in / Google / CRM etc
  • Liase with Rights Holders where required to secure rights and product information
  • Liase with Lagardere Sports international territories and subsidiary agencies to understand rights portfolio, availability, pricing, and other relevant data to support sales process
  • Support the Sales Manager, Sales Director and different employees from time to time on other projects, including but not limited to; sales asset creation; creative campaign generation; event management etc
  • Reporting accurately on sales activity, pipeline opportunities, forecasted results
  • Work with the Sales Manager to develop a strategic sales plan around major sponsorship sales, giving specific focus to:
    • Historic sponsors and categories
    • Industry and sector focus
    • Geographical relevance
    • Capacity to buy
    • Sales hooks and pitch
    • Decision making structures
  • Work with the Marketing Team to design and continually upgrade partnership collateral ensuring that all commercial presentations are at a high standard
  • Following successful sales, work with the businesses legal and finance departments to create robust commercial agreements if required
  • Ensure strong after-sales relationship management where necessary to enhance renewal percentages and cross-sales activity
  • Represent Lagardere Sports to the broader market in a way that is consistent with the high standards and professional approach expected of employees

Qualifications & Skills


  • Sports Marketing or Sponsorship Sales experience
  • Experience of a high volume, pressurised sales environment
  • Experience of a telesales environment
  • A track record of delivering revenue through sales
  • Education up to A-level
  • Competent on Microsoft PowerPoint and Excel
  • Minimum Three Years Sales Experience

Preferred but not essential

  • Degree Qualification
  • Four years+ Sales Experience

Applications must be submitted via SRi‘s Apply Now button above.

Please note that due to the high volume of applications received, SRi are only able to respond to successful candidates. To ensure you are kept up to date with all our new roles please sign up to receive our job alerts and Season Ticket newsletters.

Tagged as: Cheshire, Entertainment, Executive, Marketing, Partnerships, Sales, Sales Executive, Sport, United Kingdom, Wilmslow

You must sign in to apply for this position.

You can apply to this job and others using your online CV. Click the link below to submit your online CV and email your application to this employer.