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PR Manager, Canada

This listing is closed.

DAZN are seeking an experienced PR manager you will work within the DAZN marketing team and deliver our PR strategy in Canada.  Passionate and knowledgeable about a variety of sports and incredibly well connected, you understand how the press works and what is important for Canadian sports fans.  You know how to shape and deliver PR campaigns, events and run a press office function in a way that resonates with different segments of the media and how to best engage with them to tell our story and drive awareness, coverage, and subscriptions.  You will have experience of working with agencies and will have run successful initiatives for a major brand or sports property either in-house or at an agency
Key Responsibilities

  • Establish & continuously evolve our PR strategy in Canada
  • Develop and maintain relationships with local, national, and regional media
  • Identify opportunities, generate ideas for media coverage, and pitch them to appropriate media outlets
  • Research and write media releases, statements, press material, press kits, presentations and briefing materials for spokespeople
  • Plan and implement press conferences, speaker opportunities and media hosting events
  • Manage PR agencies and other related agencies
  • Manage crisis and issues with key stakeholders
  • Monitor, track and report on our own PR activities as well as the competitive landscape

Skills & Experience Required


  • Excellent sports knowledge, news sense and editorial planning, with strong creative content writing skills
  • Proven ability in campaign planning
  • Experience across full PR toolkit – event management, press junkets, stunts, experiential, speaker opportunities, crisis
  • Experience in launching new or innovative products and services, ideally within an international environment balancing global strategy and local market needs
  • Proven ability in measuring performance against audience targets & analysing competitors
  • Partnership management skills: you will need to develop close working relationships with local representatives in the market
  • Ability to thrive in a fast paced, and collaborative international environment with a unique culture (we have a start-up mentality whilst being part of a global organisation)


  • 7+ years PR experience
  • Bilingual (English and French Canadian)
  • Degree level (or equivalent) education in communications, journalism, or a related subject
  • Experience working in an international environment / global organisation
  • Previous experience managing PR for a: sport, digital, mobile, media, entertainment, lifestyle, or brave FMCG brand (i.e. Red Bull)
  • Line management experience


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This role will be based in New York, USA.

Tagged as: Broadcast, Canada, Media, New York, PR Manager, Public Relations, Streaming, USA