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Product Merchandizer Germany & Austria (m/f) – Haglöfs


More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsang. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010.
Haglöfs develops, sells and distributes premium outdoor equipment for anyone who wants to explore the outdoors. By focusing on high quality, durability and functionality, we ensure great outdoor experiences for our consumers. The Sales Representative role is a core function in creating reliability, profitability and strong relationships with our customers, enabling our brand to grow long-term. The incumbent will be an important contributor in developing the Haglöfs brand on the German & Austrian market together with the Senior Sales & Key Account Manager and the rest of the team

Position: Product Merchandizer Germany and Austria

Location: Munich or Kempten

Reporting to: Country Manager Germany & Austria

As a Product Merchandizer, the key responsibilities are to be the expert on Haglöfs product specific target consumer needs and be an active support for the sales and marketing teams in terms of e.g., customer and consumer product feedback and workshop sessions.
The successful candidate is a person that has a comprehensive knowledge of the outdoor industry, is comfortable in an expert role and is able to work both collaboratively and on their own. In addition, strong communication skills, good judgement, an eye for details and fluency in the German and English languages are a must.

Main responsibilities and tasks

  • Know and understand Haglöfs product specific target consumer needs in DE/AT
  • Benchmark current assortment against target consumer needs
  • Create competitor benchmark analysis for key styles and draw conclusions for Haglöfs assortment
  • Collect, structure and hand over assortment feedback from other internal alpine countries such as France, Italy, Switzerland, etc.
  • Collect, structure and hand over assortment feedback from all different stakeholders to global product team (high level and product level)
  • Host feedback workshops with both key retailers as well as with consumer focus groups
  • Drive implementation of needs from Alpine customer into future collections by handing over clear product briefings
  • Build assortment architecture for DE/AT with respect to price points, colors, silhouettes, materials, technology & customer segmentation in line with global guidelines
  • Forecast seasonal article production volumes
  • Provide assortment related tools for sales team
  • Measure success of changes
  • Drive implementation of Visual Merchandising guidelines @ POS in DE & AT


  • University degree or equivalent
  • 5 years of relevant working experience
  • Industry experience preferred
  • Passion for Outdoor and Snow
  • German and English are must haves
  • Advanced level of MS office suite (esp. MS Excel and MS Powerpoint)
  • Ability to work on your own and get the job done
  • Ability to perform and deliver under pressure
  • Ability to work in a structured way
  • Ability to make own decisions with good judgement of what is best for our company
  • Ability to communicate effective between different departments and organisational levels


Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Germany, Kempten, Merchandising, Munich, Product, Product Merchandiser, Sporting Goods

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