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Resourcer – Lagardère Sports

This role at Largardère Sports has the primary responsibility for lead generation via market analysis and industry research. Recognising why a brand invests in sponsorship platforms and an ability to intelligently match sports properties with companies will enable success. As part of the role, contacting international brands and using confident phone techniques to source decision maker contact details will be key.

Entry in to the sports marketing industry. Opportunity to prove value and progress to full sales executive within 1 year should the candidate be capable.

Responsibilities

  • Lead identification by using sound product knowledge and understanding of sports marketing theory to target different clients, industries and geographies
  • Work with Sales Director and Sales Managers to create list of relevant selection criteria:
    • Historic sponsors and categories
    • Industry and sector focus
    • Geographical relevance
    • Capacity to buy / desire to spend
    • Sales hooks and pitch
    • Decision making structures
  • Auditing sports marketing properties to create sponsor lists
  • Brand profile reporting
  • Industry analysis reporting
  • Contact sourcing by proficient use of research tools
  • Directly contacting clients to source decision maker details including names, team structure, email addresses and direct phone numbers
  • Represent Lagardère Sports to the broader market in a way that is consistent with the high standards and professional approach expected of employees

Qualifications & Skills

Essential

  • Education up to A-level
  • Competent phone manner
  • Confident personality
  • Intelligent and analytical

 Preferred but not essential

  • Degree Qualification
  • Previous experience of lead generation
  • Previous experience of telesales

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Cheshire, Market analysis, Marketing, Research, Resourcer, Sales, Sports, Sports Marketing, United Kingdom, Wilmslow

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