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Sales Manager, JMC/FIBA – Infront China

Sales Manager, JMC/FIBA – Infront China


Infront Sports & Media

Infront Sports & Media, based in Zug, Switzerland, is the world’s most respected full-service sports marketing company with a capacity for innovation that is helping to transform the industry. These innovations have enhanced every area of sports marketing, including distribution of rights, host broadcast, digital media and entertainment, programme production, event operations, brand development and sponsorship. 

Infront group enjoys successful partnerships with almost 160 rights holders in more than 25 sports and hundreds of sponsor brands and media companies. It now has over 600 employees in more than 25 offices across 13 countries, including Austria, China, Finland, France, Germany, Italy, Qatar, Singapore, Switzerland and Turkey as well as countries hosting a major sports event.

Infront Sports & Media in China

Infront China is a wholly-owned subsidiary of Infront Sports & Media. The company, based in Beijing, has rapidly become the leading sports marketing organization in China. With a staff of 50 specialists, the subsidiary offers a powerful combination of international expertise and local market knowledge. With the success of Happy 10K series, a mass participate running series fully owned and operated by Infront China, the company has also established itself as one of the key players in the field of endurance and mass participation sports.

Infront Sports & Media and FIBA

FIBA, the International Basketball Association Infront Sports & Media, announced in 2016 a long-term strategic partnership to drive FIBA’s marketing activities. For the period of four FIBA world Cup cycles up to 2033 Infront will be FIBA’s worldwide exclusive partner for the sale and marketing of the worldwide sponsorship and licensing rights across World Cups, Qualifiers, Continental Cups, and Youth World Championships. The partnership has seen the creation of FIBA Marketing a cooperation between FIBA and Infront team focused on supporting FIBA in developing awareness and value of national team basketball on a global basis.

Role Summary

Scope of work

  • Focus on acquiring top level international sponsors for FIBA World Cups and Continental Championships in Asia; project relevant digital content platform and project relevant events.
  • Develop and foster relationships to key clients in the market
  • Utilize diverse and solid portfolio to penetrate previously untapped sponsorship prospects
  • Garner market intelligence/research and develop sales tools and campaigns for targeted clients, demonstrate ROI of sponsorship to clients
  • Acquisition of new sponsorship clients, contract negotiations/renewals, client relationships
  • Integrate into Infront Group cross-selling activities

Educational background

  • Advanced education (university degree in business administration, communications and/or sales/marketing.)


  • At least 5 years of sales experience in an international environment (sports industry or entertainment business – agency, sponsor brand, sports federation, club, media, etc.)
  • Relationships and direct access to decision-makers at leading regional and global companies focusing on sponsorship
  • Ability to take to market new sponsorship structures and platforms
  • Experience selling Digital Media sponsorship platforms

Skill & competencies

  • Strengthen corporate relationships over the long-term
  • Highly motivated
  • In-depth knowledge of the sports market and the industry
  • Flexible work style, willing to travel
  • Strong ability to identify, negotiate and sell sports solutions
  • Strong communication and negotiation skills
  • Team spirit

Other Requirements

  • Strong attitude towards high quality, excellence in delivery and ‘client-first’ thinking (external & internal)
  • Positive attitude towards Infront’s company values
  • Leadership skills/talent to lead/motivate people
  • Ability to evaluate situation quickly and take decisions
  • Strong team orientation, and ability to work transversally with teams from different areas (marketing, client servicing, sales)
  • Ability to stay calm under pressure
  • Capable of communicating and working with senior management
  • Capable of training and developing own resources and educating relevant colleagues in the area of marketing sales
  • Capable of adapting to ever changing environment

Required languages

  • Fluent in Mandarin and English
  • Additional languages such as German, French, or Italian, are advantageous

Related departments & important external partner

  • Infront headquarters: Summer Sports, MMCC
  • FIBA Global
  • Infront Subsidiaries
  • Sales contacts/network, sales agents, leaders in market knowledge

For a confidential discussion please contact

Zhaolong Liang, Researcher

M: +86 17301268683 E:

Applications should be submitted via SRi‘s Apply Now button above.

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Tagged as: Basketball, Beijing, China, FIBA, infront, Sales, Sponsorship

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