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Senior Account Executive – Clifford French

Clifford French is an independent sport and entertainment communications agency that delivers campaigns through content creation, influencer marketing, PR, sponsorship, digital and talent. Based in Hoxton, our team of 14 consultants work with brands including EA SPORTS, Carlsberg, PUMA, NFL UK, Glenmorangie, Farah menswear, SportsDirect.com and 888sport.com.  Our agency mantra is for our campaigns to #betheconversation.

Responsibilities

  • Strategic thinking and plan writing
    • Starting to understand why we do what we do and how it correlates to business performance.  Understand the commercial environment behind a brief and utilise your media experience to implement a clear and concise strategy against the brand objectives
  • Campaign activation and management
    • As a confident media operator and campaign administrator, SAE is the first step in terms of campaign activation and increased responsibility.   Working with your AM and AD, you will manage the delivery of actions and report updates to clients and peers.    Start to manage talent PA’s single-handedly
  • Staff management
    • Manage AE and JAE day to day and report into AM and AD.  You’re the first port of call for an AE and JAE’s development in terms of key stakeholder questions
  • Client management
    • Increased client visibility in terms of campaign updates and becoming a trusted point of contact.  Ensure client support is our number one priority in terms of reporting, coverage collation and evaluation, reactive client requests and competitor analysis
  • Excellent writing and grammar
    • Draft short project plans, content calendars, press releases and media alerts on behalf of clients for key audiences.  Manage AE and JAE’s development in terms of copy writing
  • Media relations (offline and online) and influencer management
    • Media knowledge to access key partners across a range of sport, consumer and entertainment channels.    Manage AE and JAE’s media relations development.  An SAE should be a client’s media / influencer specialist updating them on key opportunities and editorial movers and shakers.
  • Digital and social media engagement
    • Implement content led campaigns with segmented channels, draft content plans and understand evaluation metrics.  Contribute creative suggestions having established an understanding of target audience/client
  • Media planning and evaluation
    • Day to day working knowledge of planning services such as Gorkana and sentiment monitoring software.  Manage campaign evaluation and ensure JAE and AE regularly evaluate coverage against KPI’s
  • Client administration
    • Ensure client support is our number one priority in terms of reporting, coverage collation and evaluation, reactive client requests and competitor analysis:
      • Ensure weekly catch-ups are held
      • Ensure weekly action lists are updated and correct at every catch-up
      • Internal deadlines are delivered and updated in each catch-up
      • Weekly reports accurate across the entire account when shared with AM and above
      • Ensure JAE/AE’s share coverage daily by 10.30

Benefits

  • Competitive salary
  • 21 days holiday
  • Pension
  • Annual training
  • Annual bonus
  • Mobile allowance
  • Macbook Pro
  • Summer and winter hour – staff are entitled to leave an hour earlier in the summer or arrive an hour later in the winter
  • Birthday lie-in – staff get a two hour lie-in on their birthday morning or the Monday if on a weekend
  • CF Sporting Bursary – staff are given £250 to try a new sport/activity every year
  • Monthly social – monthly social organised by a different member of the team providing them with event management experience
  • CF Summer and Christmas events – previous agency events have included trips to Barcelona and Budapest

Applications must be submitted via SRi‘s Apply Now button above.

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Tagged as: Account Executive, Agency, Entertainment, Executive, London, Senior Account Executive, Sport, United Kingdom

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