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Senior Sales Manager


Ascot are currently seeking a Senior Sales Manager to join their sales team to grow revenues by 10% year on year by becoming a  “best in class” sales team that provides an exemplary and motivating sales experience for our customers and potential customers.

The Role

  • Selling of all Ascot products, with focus on Fine Dining & day let boxes
  • Lead and inspire both Sales & CRM teams to over achieve against sales targets is a minimum achieved
  • Evolve and improve the High Performance Roadmap and the Sales Engine over time so that it takes our sales team to a higher performance level
  • Demonstrate highly effective Performance Management principles including accurate observation, evaluation & recording of individuals’ performance, behaviours and activities.
  • Involvement in CRM project, identifying what our key business needs and desires are for the Sales Team & helping to effectively implement
  • To ensure effective cross selling across the commercial team
  • To champion improvements to the customer’s event day experience and to their sales experience wherever appropriate and cost effective.

Key Responsibilities

  • The Senior Sales Manager must become the best sales person in the team; this can be viewed through the revenue they generate and their proactivity, drive and desire to always want to over achieve. Is held as a role model
  • Oversee delivery of commercial income from new business & existing business revenue sources -hospitality, catering income & day let boxes. Demonstrate ROI and budget management
    • Drive strategy development, budgeting and resourcing of team
    • Manage each revenue stream and implement a clear strategy to achieve sales targets
    • Ensure a strong sales pipeline is created, managed and analysed
    • Manage & communicate quarterly reforecasting numbers of fine dining to Head Of Sales
    • Work with Head of Business Development to identify new revenue streams across all sales channels
  • Proactively driving the Sales Engine to ensure the team are living and breathing its values and virtues
    • To manage and develop Sales Team through effective delegation, coaching and mentoring
    • To use the Sales Engine to amplify the teams’ sales performance and to empower individuals to manage their own performance rather than being a drain on management time.
    • Evolve and develop the Sales Engine over time by accurately capturing and reflecting observed behaviours, processes and activities that prove to be successful at Ascot.
  • Develop, drive & deliver Customer First Project
    • Work with HOS to ensure key objectives for ‘Sales & Marketing’ are manifested
    • Drive business processes and constantly re-evaluate processes to create best in class
  • Design, develop and drive The Ascot Way
    • Deliver The Ascot Way as a brand ambassador for Ascot, helping to educate ARL & immediately the sales team in its delivery & how to utilise effectively with customers
    • To champion best practise for cross selling within Commercial department

Key Competencies 

  • Has vision. Shapes the future of the department and ensures it remains highly competitive and gets where it needs to go.
  • Thinks carefully and deeply, sets the department up for success.
  • Gets the team running efficiently and successfully on a daily basis. A well-oiled highly effective machine.
  • Continuously improves the execution, renews and future proofs the business.
  • Highly consistent in meeting sales results and expectations across all targeted areas.
  • Motivates, guides and empowers people to consistently achieve and improve.
  • Discovers new opportunities by challenging the existing practices and using innovative thinking

Applications must be submitted via the Apply button .

Please note that due to the high volume of applications we receive we are only able to respond to successful candidates.

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Tagged as: Ascot, Horse Racing, Racing, Sales, Senior Sales Manager, United Kingdom

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