The SRi job board is managed by SRi Executive, the premier global boutique search firm specialising in Sport, Media & Content, Sporting Goods & Fashion and Digital Transformation.

Jobs

Search and apply for available roles across a range of industries.

Social Media Lead

Social Media Lead – DFL Digital Sports

The main task of DFL Digital Sports GmbH is the production of media content. Based in Cologne, the DFL Digital Sports GmbH is a 100% subsidiary of the DFL Deutsche Fußball Liga GmbH and produces and publishes media content via a variety of digital platforms on their behalf. The production of content for international markets and the implementation of the league’s own platforms e.g. bundesliga.de, also belong to the organisation’s core tasks.

The Role:

Your highly-developed affinity for Social Media and viral marketing will enable you to convey the world of the Bundesliga to an international market and turn interested parties into fans.

Your main responsibilities:

  • Lead and develop the Bundesliga’s social media team (both FTEs and freelancers) and work together with local agencies in key target markets
  • Oversee social strategy, across the range of existing/new social media platforms, as well as day to day operations within the team
  • Ensure content mix and tone of voice is aligned with the digital vision, core values and key brand messaging
  • Work with other internal verticals (video, web, central planning) to devise effective narratives and evolve innovative, engaging content formats
  • Analyse all data sources to define the direction of content across multiple regions
  • Educating the wider editorial team on social media best practices and trends
  • Primary social media point of contact for internal and external stakeholders
  • Utilising social media to support the wider business, devising compelling editorial and partner campaigns
  • Create a highly engaged global community, connecting the Bundesliga with all fans
  • Oversee paid marketing activities: platform(s) strategy, planning, programme/campaign development, stakeholder management/reporting

Your experience and skills:

  • Several years’ experience in social media, preferably in the field of sport, media and /or brands
  • Proven track record of leadership within a team, able to motivate and guide direct reports
  • Demonstrate previous excellence in the domain of social media
  • Creative at heart and a storyteller, the ideal candidate is able to communicate a wide range of editorial outputs while engaging with various regions
  • Hands-on experience in planning and administering paid media for both fan growth and boosting content
  • Team-player with a high sense of responsibility and assertiveness
  • Strong understanding of visuals, design and brands
  • Great track record of working with both internal and external creatives.
  • In-depth understanding of the use of analytics to drive decision making
  • Strategic thinking on how to best use social platforms to engage on a high level
  • Thorough knowledge of the sports industry, especially football
  • Proficiency in English, knowledge of German is an asset
  • Ability to deliver in a high-pressure environment

How to Apply

To apply, you should send the following via the Apply Now button:

  • Letter of application highlighting relevant experience
  • Up to date curriculum vitae

Applications must be submitted via SRi‘s Apply Now button above.

Please note that due to the high volume of applications received, SRi are only able to respond to successful candidates. To ensure you are kept up to date with all our new roles please sign up to receive our job alerts and Season Ticket newsletters.

Tagged as: Bundesliga, DFL Digital Sports, Digital, Marketing, Social Media, Social Media Lead

You must sign in to apply for this position.


You can apply to this job and others using your online CV. Click the link below to submit your online CV and email your application to this employer.

e