Managing the planning and activation of Vitality’s sponsorships to drive brand awareness, member engagement and customer acquisition.
Deep understanding of sponsorship assets and how they can be leveraged. Demonstrate a solid strategic and executional understanding of activating our sponsorship assets at the grassroots level.
Proven ability to build relationships with key Rights Holders. Develop and manage close working relationship with our sponsorship partners to ensure expectations and deliverables are achieved.
Create activation plans at the grassroots level that meet our strategic objectives of building brand awareness, increasing member engagement and driving new customer acquisition.
Deliver, execute and integrate activation programs.
Reporting in to Head of Sponsorships, this person will be responsible will be responsible for integrating and pulling in resource from our sponsorship agency as well as 3rd parties as and when needed.
Measure ROI of sponsorship activation plans.
Proactively think ahead to seek solutions and opportunities to issues that may be less than obvious to current thinking.
Work closely with internal marketing teams to deliver campaigns in multiple marketing disciplines including traditional, digital, social media, PR, experimental and sponsorship rights management.
Work effectively with the wider team to ensure that all work streams are on time and on budget.
Work closely with Head of Sponsorship to maximize all relevant sponsorship opportunities and where appropriate play an integral role in strategic planning for sponsorships.
Lead internal marketing teams to develop activation programs leveraging sponsorship assets.
Be a key motivator for all team members – inspire them in all things that you undertake.
Required to understand and comply with all relevant rules, regulation and legislation applicable to your role. This means:
Acting with integrity and due skill, care and diligence at all times
Ensuring that customers are treated fairly at all times
Ensuring that communications via any medium meet the principle of ‘clear, fair and not misleading’
Undertaking relevant internally arranged training on systems, processes and regulatory requirements relevant to the role
Competence / Knowledge / Skills required
University level education. Bachelor’s degree, graduate degree preferred
Marketing Management qualifications
5+ years’ experience in sports sponsorship and activation at the grassroots level, ideally in mass participation events, such as running (but not limited to)
A solid understanding of managing multiple partners in marcomms activity.
Excellent knowledge of integrated marketing disciplines
Understanding of brand growth strategies, i.e., acquisition and engagement/retention.
Experience at a sports property rights holder and/or brand-side experience preferred
A demonstrated ability to generate and deliver sponsorship activation programs from a wide range of sponsorship assets, including both traditional and digital media content.
Possess knowledge of strategic marketing and the management of sponsor accounts
Ability to develop creative solutions and strong activation programs at the grassroots level
Experience of managing multiple campaigns to strict deadlines
Experience and demonstrated success in digital media.
Knowledge of and relationships in the UK sports sponsorship industry is a plus
Ability to segment target markets correctly and position campaigns effectively
Ability to negotiate with internal marketing teams to ensure clear customer communications
Good at building relationships across functions
Creative approach balanced with analytical rigour
Ability to multi-task and prioritise activities
Managing and relationship-building
Creating and conceptualising
Interacting and presenting
Analysing and interpreting
Adapting and coping with change
Strong communication skills
Demonstrates ‘passion’ – approaches all tasks enthusiastically
Flexibility, ability to manage uncertainty
Can do, results-oriented, energy, self motivation, optimism
Strong team-orientation with individual accountability
Required: a passion for sports!
Applications should be made via SRi‘s Apply Now button above.
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Tagged as: London, Sponsorship, Sponsorships Manager, United Kingdom, Vitality