The SRi job board is managed by SRi Executive, the premier global boutique search firm specialising in Sport, Media & Content, Sporting Goods & Fashion and Digital Transformation.


Search and apply for available roles across a range of industries.

Ticketing and Sales Manager

Ticketing and Sales Manager

The Ticketing and Sales Manager is part of the LTA Commercial Team which works to maximise the commercial potential of British Tennis through sponsorship, major events, ticket sales, marketing and broadcast partners.

The Ticketing and Sales Manager is responsible for driving revenue streams with a core focus on delivering the LTA’s ticketing and hospitality sales strategies. The key responsibility will be to deliver against ticketing budgets and attendance targets for our Major Events, Challengers, Davis Cup and Fed Cup ties. You will also work closely with the Executive Team (LTA and Tennis Foundation), Tournament Directors, Major Events and Competitions, Finance, Membership and Marketing and Communications teams, together with the third-party ticketing and hospitality partners, Event venues and Box Offices.



  • Direct accountability for creating and driving the LTA ticketing strategy to grow ticket sales revenues, and deliver against agreed ticketing budgets and objectives
  • Work in close collaboration with the Marketing Manager to develop a ticketing sales and marketing plan
  • Manage the day-to-day Box Office relationships, customer journey testing, contracts, financial reconciliation and operational delivery for our Major Events (supporting the Event Manager for Queen’s), Challengers, Davis Cup and Fed Cup ties, including the execution of successful on-sales and launches
  • Account manage Davis Cup and Fed Cup supporter groups and work with the Secretariat Team for internal and delegation ticket allocations
  • Manage the ticketing process for the ATP Tour Finals, creating a clear plan to maximise the commercial return of our ticket inventory to British Tennis Members
  • Assist Partnership Managers in best practice for partner ticket utilisation (including no-show reports and seat allocations)
  • Engage third party ticketing partnerships to drive Team Member sales, supporting the Head of Membership
  • Work with the Finance Team to produce detailed ticketing reports and analysis, developing the functionality of ticketing dashboards to produce agreed analytics
  • Champion and lead the latest ticketing innovations to further develop best practice, the customer journey and ticketing technology, working with the Technology team where necessary
  • Work in collaboration with each tournament team, and key event stakeholders, to ensure tournament ticketing objectives are clear and achieved
  • Identify local sales channels and agencies to support each event at a local level, working with the Marketing Manager to create ticket sales drivers
  • Work closely with the British Tennis Services Team to ensure all customer ticketing queries are answered with clarity and collate customer feedback for future best practice


  • Direct accountability for creating and driving the LTA hospitality sales strategy to grow hospitality sales revenues and deliver against agreed hospitality budgets and objectives
  • Work in close collaboration with the Marketing Manager to develop a hospitality sales and marketing plan for each Major Event (excluding The Queen’s Club Championships), and to support Keith Prowse with the hospitality sales and marketing for hospitality at The Queen’s Club Championships
  • Manage the day-to-day relationship with Keith Prowse, to support hospitality sales at The Queen’s Club Championships while managing the best interests of the Tournament and British Tennis
  • Work with the Commercial Account Executive to manage the hospitality sales agencies and to determine the agency strategy for Major Events (excluding the Queen’s Club Championships), including Davis and Fed Cup ties
  • Work closely with the Hospitality and Events Manager to create a product at each Major Event (excluding The Queen’s Club Championships) which delivers the best platform to drive new sales


  • Assist the Commercial Director in the identification of new assets and revenue streams
  • Represent the company externally e.g. at networking events, conferences and exhibitions, to enhance and strengthen the company’s profile and optimise all business development opportunities
  • Ensure all commercial activities meet or improve on budget, cost, volume and efficiency targets (Key Performance Indicators (KPIs)) in line with business objectives for both Ticketing and Hospitality.

Qualifications & Skills

  • Demonstrable relevant experience in a ticketing environment, including strategy creation
  • Experience and knowledge of producing ticketing tenders, working to industry standards and best practice
  • Demonstrable commercial experience of event ticket sales, to meet or exceed revenue targets
  • Demonstrable experience of identifying potential commercial opportunities and delivering these as part of the commercial strategy
  • Excellent proven relationship management experience
  • Excellent inter-personal and presentation skills, with an outgoing and engaging
  • disposition and an open, consultative approach to building and maintaining working relationships with colleagues, stakeholders and partners
  • Strong influencing and negotiating skills to establish credibility and drive sales
  • Proven ability to work at a senior level internally and with external stakeholders, particularly within the sporting sector
  • Strong organisational and time management skills with a high level of attention to detail
  • Demonstrable experience of event hospitality sales and marketing, to meet or exceed revenue targets
  • Passion for and knowledge of the business of sport, aligned with an understanding of sports commercial properties
  • Educated to degree level, or equivalent
  • Proven commercial acumen; including budgets and financial processes
  • Excellent IT skills, including knowledge of using Outlook and MS Office
  • Strong team player across own team, the organisation and with partners
  • Collaborative approach to building effective relationships
  • Highly motivated, proactive and resilient team player
  • Ability to quickly generate credibility and confidence amongst peers, other colleagues and commercial partners
  • Ability to commit to action and take accountability and ownership for results
  • Listens and responds honestly
  • Openness to change and the ability to receive and act upon feedback
  • Motivates and excites self and others
  • Personal drive and a positive, results-oriented mind set
  • Goes the extra miles and encourages others to do the same
  • Adaptable and flexible with a focus on excellent delivery
  • Creative and proactive approach in identifying solutions and solving problems
  • Able to perform under pressure in a demanding environment
  • Ability to produce work to a high standard, and to tight deadlines
  • Excellent communicator and engaging presenter inspiring confidence amongst all stakeholders

Applications must be submitted via SRi‘s Apply Now button above.

Please note that due to the high volume of applications received, SRi are only able to respond to successful candidates. To ensure you are kept up to date with all our new roles please sign up to receive our job alerts and Season Ticket newsletters.

Tagged as: London, Sales, Tennis, Ticketing, United Kingdom

You must sign in to apply for this position.

You can apply to this job and others using your online CV. Click the link below to submit your online CV and email your application to this employer.